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Category: Business Management

[PowerTips Unscripted] Ep.128: Demography is Destiny with Kenneth Gronbach

As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation. But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the

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Ep.125: Building Meaningful Customer Personas with Aimee Pagano

The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build

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Ep.124: Applying What You Have Learned with John Lessick

Conferences, blog posts, podcasts, webinars, roundtables peer groups, consulting, coaching… information is everywhere. But, just because you’re opening yourself up to these opportunities to learn, it doesn’t mean anything will ever change. The hard part is what comes after you get the information. John Lessick joins Victoria and Mark to discuss how to take what

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Ep.122: Growing a High Volume Remodeling Business with Jake Schloegel

Many remodelers dream of one day building a high volume remodeling company. Others aren’t sure it’s worth the effort. In this episode, we talk to Jake Schloegel about what it takes to grow a high volume remodeling business. Why build it? Who should be involved? What are the expectations? Jake is the Founder of Schloegel

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Ep.121: Creating Your Own Economic Recovery with Wayne Ottum

Seemingly everywhere you turn these days, you hear the phrase “survive and thrive” as it relates to your business. But it takes more than a catch-phrase and a couple of tips to make it a reality. In this episode, we talk to Wayne Ottum about how to get focused, get real, and get moving to

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Ep.120: Personal Wealth Building for Business Owners with George Kall

As a remodeling business owner, building wealth and financial security is something everyone wants to achieve. Unfortunately, it’s something that many of us put off because the needs of today are more pressing, especially with the current market. In this episode, Victoria and Mark talk to George Kall about tips and advice on planning for

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