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Category: Marketing

Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [PowerTips Unscripted] Ep.110

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels

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The Delicate Art of Qualifying Remodeling Leads with Chip Doyle – [PowerTips Unscripted] Ep.101

Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right?  Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind. In this episode,

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6 Simple Questions that will Focus Your Marketing Efforts

As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first

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The Magic of Disney’s Customer-Service Strategies with Pete Blank – [PowerTips Unscripted] Ep.97

If you’ve ever visited any Disney theme park across the globe, you may think nobody does customer service and experience like Disney. Although the execution is complex, the baseline concepts are quite simple.  In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and shows you how to apply these lessons

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Being Honest Online with Taylor Rennick – [PowerTips Unscripted] Ep.95

Honesty is truly the best policy when it comes to your website and social media presence. In a sharing economy, your prospects want to know everything about your company before they even pick up the phone.  We’re breaking down why transparency online is important, and how it can lead to more jobs. In this episode,

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Becoming an Employer of Choice

It’s 4:15 on Wednesday afternoon. Your production manager, who’s been with you for more than 18 years, walks into your office and gives you notice that he’s retiring at the end of the month. While it’s not a complete surprise, the timing was much sooner than you expected. However, he says concerns about his health

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