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Category: Marketing

4 Remodeler Marketing Mistakes to Avoid in 2020

Are you ready to get real about the marketing mistakes your remodeling business made this year? One of the best ways to grow is to learn from your mistakes and vow to do better in the future. We surveyed remodelers from across the U.S. and Canada in Builder Funnel’s inaugural State of Remodeler Marketing Report

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Telling Your Remodeling Company’s Story

When it comes to marketing your remodeling company, how well do you tell its story? Some companies do this very well, yet most struggle to tell a compelling story that resonates with customers. If you’re not telling your story well, you’re leaving only one way for customers to compare you to other remodelers — PRICE!

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Connecting with a Few Good Realtors with Kathi Fleck – [PowerTips Unscripted] Ep.86

Working with just a few Realtors can bring additional jobs to your remodeling company. It’s not about appealing to the masses, but about developing relationships with several realtors who appreciate how you work, your quality, attention to detail, and exceptional client experience.  In this episode, Kathi Fleck discusses working with Realtors with Victoria and Mark,

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Unraveling the Undervalued “Proactive Outbound Sales Call” Metric with Abe Degnan – [PowerTips Unscripted] Ep.85

Our Roundtables members share their financial metrics at every meeting, in what we call the composite report. But there’s one field that’s almost always reported as zero. It’s the proactive outbound sales call metric. It’s confusing to many, not just as a field on a spreadsheet, but as an activity. Abe Degnan says this metric

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Using Trade Area Analytics to Grow Your Business with Nick Ogle – [PowerTips Unscripted] Ep.83

There’s not much that’s more frustrating than missing out on business opportunities close to home. Understanding the numbers that surround your business’s trade area is critical to determining what may be flying under your radar. Through analytics, you can interpret those numbers and take advantage of what they tell you. In this episode, Nick Ogle

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Bridging the Skills Gap from an Economist’s Perspective with Mischa Fisher – [PowerTips Unscripted] Ep.80

An aging skilled workforce is retiring, and there’s a shortage of younger people taking their place. It’s a hot topic among remodeling companies, who are still searching for the right answers to solving their labor shortage. In  this episode, Mischa Fisher, Victoria, and Mark discuss what you can do to bridge the skills gap, and

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Helping Veterans Remodel with SAH Grants with Jay Latona – [PowerTips Unscripted] Ep.79

Caring for our veterans should be a national priority when they come back home. The Specially Adapted Housing (SAH) program offers grants to service members and veterans who have certain severe service-connected disabilities. The grants assist with building, remodeling, or purchasing an adapted home, but the program needs remodelers and builders to make it work.

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