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Category: Marketing

How to Position Your Company to Stand Out

One of the most important aspects of marketing is positioning your company in your space — but many remodelers often overlook this critical component. However, it’s the best way to separate your company from the competition, especially if you’re in a crowded market or competing against entrenched firms. Wes Powell, co-owner and vice-president of Builder

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Put Pricing on Your Remodeling Website for Better Leads

I tell any remodeling business owner to put pricing on their website, either directly or through a lead capture — a user entering their email address to access the information. More often than not, I get a shocked response, followed by one of these types of objections: I can’t just put my pricing out there

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[Unscripted Back-Up] Building a Successful, Profitable Remodeling Company with Brandon Bailey – [PowerTips Unscripted] Ep.72

It’s time for another Unscripted Back-Up. It’s a chance to revisit some of our best and most informative episodes. They’re jam-packed with information you can use — so if you missed it the first time around, here’s your chance to catch up. Growing your remodeling company is filled with pitfalls and challenges that can prevent

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Strategy Isn’t Enough with Brian Gottlieb – [PowerTips Unscripted] Ep.71

A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy.  In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark. Brian Gottlieb is the founder and

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How to Protect and Grow your Business with Performance Testing with Corbett Lunsford – [PowerTips Unscripted] Ep.69

Physics and chemistry affect the interior of every home, every day. Performance testing can enable remodelers to predict and prevent health, safety, and comfort issues, earn more for your work, and predict and prevent callbacks, claims, and lawsuits. As a remodeler, you have two choices. You can test for and design performance controls into your

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The 4-1-1 Ratio and Your Social Media Marketing Strategy

Social media marketing is great for remodelers — it’s simple and inexpensive. It may be too simple, though. It’s so easy to merely post a picture from your phone of something happening on a job, in the office, or at an event and think you’re done. A common mistake small businesses and brands trying to

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The Dilly Dilly Manifesto: The Secret to Marketing, Sales, and Life

The Dilly Dilly Manifesto: The Secret to Marketing, Sales, and Life, was originally published on Mark Harari’s LinkedIn account, and we liked it so much, we wanted you to give you a chance to read it here, too. Are you like me? When you get an email from someone with a misspelled word, do you

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