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Category: PowerTips Articles

Put Pricing on Your Remodeling Website for Better Leads

I tell any remodeling business owner to put pricing on their website, either directly or through a lead capture — a user entering their email address to access the information. More often than not, I get a shocked response, followed by one of these types of objections: I can’t just put my pricing out there

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Help for Beating the Labor Shortage

There’s a federal program that can help you get workers from outside the remodeling industry trained and paid while learning the skills you need them to have. The Workforce Innovation & Opportunity Act took effect in 2014, and is designed to help unemployed people get jobs, training, education, and support to get a foothold in

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4 Ways Your Company Culture Will Help You “Hook” New Employees

As we prepare to meet at the Annual Remodelers Summit in September, we are focusing our presentations, content, and discussions on business growth — and what it takes to take your business to the next level. In today’s tough labor market that discussion undoubtedly turns to finding and keeping good employees. I found this article

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PowerTips Book Recommendations: July 2019

With the holiday coming at the end of the week, you may take a long weekend — or are already on vacation. It’s a perfect time to grab a good book and get some reading done. We ask our PowerTips Unscripted guests about their favorite business books every week. Here are some of the answers,

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Your Mid-Year Financial Checklist

[Editor’s Note: As we near the end of the first half of the year, you should take stock of your business’s financial health. It’s a perfect time to revisit Judith Miller’s checklist for getting your numbers right — and set yourself up for success in the rest of the year.] If you’re a baseball fan

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Use Your Workplace Layout to Attack Slippage

Here at Remodelers Advantage we set aside the month of June to focus on an issue that plagues most service-based businesses, but can be a critical metric in looking at the success of a remodeling firm. This is our third annual “Slippage Awareness Month” and this year you’ll see content submissions from our consulting, sales, and

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Team Building Through Troubleshooting and Problem Solving

[Editor’s Note] If you saw think you may have already seen this post, you aren’t imagining things.. the heat hasn’t gotten to you. We posted this 2 weeks ago, minutes before we launched our new website, and then the post went “poof” and went into cyberspace, never to be seen (or linked to) again… We

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The 4-1-1 Ratio and Your Social Media Marketing Strategy

Social media marketing is great for remodelers — it’s simple and inexpensive. It may be too simple, though. It’s so easy to merely post a picture from your phone of something happening on a job, in the office, or at an event and think you’re done. A common mistake small businesses and brands trying to

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JCHS Lists Top Remodeling Metro Markets: How Does Yours Stack Up?

The Joint Center for Housing Studies of Harvard University crunched the numbers on remodeling spending and identified the top metropolitan markets in the country. The top three metro aren’t that surprising — New York City, Los Angeles, and Chicago — but there are hotbeds of home improvement spending from less-expected places. The second tier includes

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How Do You Measure Up: Benchmarking Net Profit

Information is power, and powerful, when you’re trying to run and grow your remodeling business. So you carefully track your numbers and your data. You can measure your year-to-year progress that way. But how do you stack up against other remodeling companies? To truly gauge where you are now, where you want to be, and

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