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Category: Public Relations

Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [PowerTips Unscripted] Ep.110

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels

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6 Simple Questions that will Focus Your Marketing Efforts

As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first

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Telling Your Remodeling Company’s Story

When it comes to marketing your remodeling company, how well do you tell its story? Some companies do this very well, yet most struggle to tell a compelling story that resonates with customers. If you’re not telling your story well, you’re leaving only one way for customers to compare you to other remodelers — PRICE!

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