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Category: Public Relations

Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [PowerTips Unscripted] Ep.110

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels

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6 Simple Questions that will Focus Your Marketing Efforts

As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first

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The Magic of Disney’s Customer-Service Strategies with Pete Blank – [PowerTips Unscripted] Ep.97

If you’ve ever visited any Disney theme park across the globe, you may think nobody does customer service and experience like Disney. Although the execution is complex, the baseline concepts are quite simple.  In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and shows you how to apply these lessons

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Being Honest Online with Taylor Rennick – [PowerTips Unscripted] Ep.95

Honesty is truly the best policy when it comes to your website and social media presence. In a sharing economy, your prospects want to know everything about your company before they even pick up the phone.  We’re breaking down why transparency online is important, and how it can lead to more jobs. In this episode,

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Telling Your Remodeling Company’s Story

When it comes to marketing your remodeling company, how well do you tell its story? Some companies do this very well, yet most struggle to tell a compelling story that resonates with customers. If you’re not telling your story well, you’re leaving only one way for customers to compare you to other remodelers — PRICE!

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Bridging the Skills Gap from an Economist’s Perspective with Mischa Fisher – [PowerTips Unscripted] Ep.80

An aging skilled workforce is retiring, and there’s a shortage of younger people taking their place. It’s a hot topic among remodeling companies, who are still searching for the right answers to solving their labor shortage. In  this episode, Mischa Fisher, Victoria, and Mark discuss what you can do to bridge the skills gap, and

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How to Capture Cost-Effective, Exclusive Leads by Blogging with Mike Foti – [PowerTips Unscripted] Ep.57

We’re big believers in the power of blogging to generate interest and business. Today we’re talking to someone in the trenches who’s also a believer, because it’s helped him in growing his business, gaining credibility, elevating customer loyalty, and  — most importantly — generating cost-effective, exclusive leads. In this episode, Mike Foti discusses his business

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It’s Awards Season… Are you Prepared to Win?

Your inbox is probably similar to mine, with half a dozen emails from industry publications and organizations asking for nominations and entries into various industry awards competitions. In today’s PowerTips we throw it back to a previous episode of PowerTips TV as Victoria walks through “Tips & Tactics” when looking at entering, winning and then

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