Television is full of construction and remodeling shows, but we all know many of them leave false impressions of how fast and easy the process can be. But the pioneering program, This Old House, still shows viewers how complicated it can be. This year marks the 40th anniversary of the program, and they’re tackling a net-zero retrofit,
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his new book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand
For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer. In this episode, Spencer dives into his new book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully. Spencer is the CEO of Builder Funnel and
We have done a number of podcasts on work force development. We have spoken with contractors, vocational school teachers, and trade associations like NARI about the topic that is so important to the future of our industry. In this episode, we are expanding by talking to a Career Advisor who works in the guidance department
Because of the success of our podcasts (PowerTips Unscripted and The Tim Faller Show) we are often asked by our Roundtables members and contacts in the industry about the power of podcasting. Clearly we are advocates of this medium and today we talk more about how you as a business owner can build your brand
Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels
As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first
If you’ve ever visited any Disney theme park across the globe, you may think nobody does customer service and experience like Disney. Although the execution is complex, the baseline concepts are quite simple. In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and shows you how to apply these lessons
Honesty is truly the best policy when it comes to your website and social media presence. In a sharing economy, your prospects want to know everything about your company before they even pick up the phone. We’re breaking down why transparency online is important, and how it can lead to more jobs. In this episode,
When it comes to marketing your remodeling company, how well do you tell its story? Some companies do this very well, yet most struggle to tell a compelling story that resonates with customers. If you’re not telling your story well, you’re leaving only one way for customers to compare you to other remodelers — PRICE!
Today on PowerTips Unscripted, Lauren Campuzano joins the show to discuss outsourcing 3-Dimensional (3-D) Design. 3-D designs can help remodelers sell their plans, but finding the right talent can take time and effort. Lauren found that 3-D designs were great communication tools within the design department, construction department, and sometimes with clients. Creating 3-D models
Today on the Tim Faller Show, Tim and Steve talk to Eric Fortenberry, the Founder, and CEO of JobTread Software. While working as a CEO for a General Contracting company, Eric built the first version of JobTread due to the broken processes at the company. Eric gives insights on how he turned the company around
Today on PowerTips Unscripted, Thomas Croessman joins the show to discuss the need for small business owners to plan for their company’s transition in their estate plan. While your business might be humming along now, how will it perform if you’re not around? Unfortunately, most small businesses only survive the first generation because of estate
As remodeling companies grow, owners face the challenges of deciding when leaders are needed, how to find them, and train them to be good leaders. In this episode of PowerTips Unscripted, Wayne Ottum discusses these challenges and provides tools and methodologies for facing these challenges head-on. In addition, he talks about how he helps owners
Today on the Tim Faller Show, Camille Jenkins joins the show to discuss the importance of the client experience and how it differs from satisfaction. Simply put, customer satisfaction is how happy your customers are while using your company’s products and services and how well you are fulfilled their expectations. Customer experience refers to customers’ interactions