Skip to content

Category: Public Relations

Ep.110: Making powerful emotional connections using empathy-based marketing with Tanya Bamford

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels

Read More »

6 Simple Questions that will Focus Your Marketing Efforts

As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first

Read More »

Ep.97: The Magic of Disney’s Customer-Service Strategies with Pete Blank

If you’ve ever visited any Disney theme park across the globe, you may think nobody does customer service and experience like Disney. Although the execution is complex, the baseline concepts are quite simple.  In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and shows you how to apply these lessons

Read More »

Ep.95: Being Honest Online with Taylor Rennick

Honesty is truly the best policy when it comes to your website and social media presence. In a sharing economy, your prospects want to know everything about your company before they even pick up the phone.  We’re breaking down why transparency online is important, and how it can lead to more jobs. In this episode,

Read More »

Telling Your Remodeling Company’s Story

When it comes to marketing your remodeling company, how well do you tell its story? Some companies do this very well, yet most struggle to tell a compelling story that resonates with customers. If you’re not telling your story well, you’re leaving only one way for customers to compare you to other remodelers — PRICE!

Read More »

Ep.57: How to Capture Cost-Effective, Exclusive Leads by Blogging with Mike Foti – PowerTips Unscripted

We’re big believers in the power of blogging to generate interest and business. Today we’re talking to someone in the trenches who’s also a believer, because it’s helped him in growing his business, gaining credibility, elevating customer loyalty, and  — most importantly — generating cost-effective, exclusive leads. In this episode, Mike Foti discusses his business

Read More »

It’s Awards Season… Are you Prepared to Win?

Your inbox is probably similar to mine, with half a dozen emails from industry publications and organizations asking for nominations and entries into various industry awards competitions. In today’s PowerTips we throw it back to a previous episode of PowerTips TV as Victoria walks through “Tips & Tactics” when looking at entering, winning and then

Read More »

Opt Out

I confirm that I am choosing to opt-out of the new Roundtables membership, henceforth referred to simply as Roundtables (“Roundtables”).  

I understand that my current membership will not change and will be henceforth referred to as RT Legacy, Roundtables Legacy, or simply Legacy (“Legacy”). I understand that by opting out I will not receive the additional benefits offered to Roundtables membership and will not receive the bonus PSCs.  I acknowledge that if I choose to upgrade at a later date, I will not receive any bonus PSCs above the standard issue.

By clicking below, you opt out and will be locked into the Legacy program for as long as you are a member. You will not receive an increase in dues, other than our standard inflationary annual dues increases.

If you end your membership, you understand that you forfeit access to Legacy membership in the future, and may rejoin only as a Roundtables member.

Roundtables Application

Let's do this

LOGIN