The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build
This is Part II of Spencer Powell’s Blog Article on Adapting your Marketing Click Here for Part One >> The Remodeling Industry Was Behind…but Catching Up Now (continued from part I) Being involved in the digital marketing industry as well as the technology industry, we’ve been implementing several things for years that would have helped
Earlier this year, we all got hit with a big shock to our world. The global pandemic had impacts on our personal lives, our businesses, and just about everything in between. It feels like you can’t even go 24 hours without someone talking about COVID-19. See, even I just brought it up. But we’re not
Because of the success of our podcasts (PowerTips Unscripted and The Tim Faller Show) we are often asked by our Roundtables members and contacts in the industry about the power of podcasting. Clearly we are advocates of this medium and today we talk more about how you as a business owner can build your brand
If you have more than one salesperson, then odds are you have a round robin policy of lead assignment. But that could be doing your sales team and your marketing department a disservice. Susan Raisanen joins the show today to share how tracking and assigning leads, based on sales strengths, can make a difference in
As a business owner, you have undoubtedly read plenty of books and maybe even taken a course or two on sales and how to sell to homeowners. However, most have avoided or over-looked strengthening their public speaking skills. In this episode, Victoria and Mark explore the correlation between more persuasive public speaking skills contributing to
In this episode, we continue to explore outside of the production world, but touch on areas of the business that affect what we do every day. Remodeling sales is typically handled by the business owner, or perhaps a sales team if the company is large enough. What if we got others involved in the sales
Goals are critical to success in business—they focus attention and give your team a clear understanding of what you’re trying to achieve. But oftentimes, the goal is all we see. And looking at nothing but the end goal can overwhelm and lead to failure. Fortunately, the 1988 film Bull Durham holds the secret to achieving
The world is rapidly changing, and many of the old rules no longer apply. It is imperative that we change how we sell our services to stay ahead of the change curve. Today’s guest, Jeff Borovitz with Sandler Training, has been on thousands of face-to-face sales calls and has dialed the phone over 100,000 times
One of the strongest ways to differentiate your business in your market is to have a niche. Wright Marshall’s company, Revival Construction, has always focused on one highly specific niche and is constantly refining its team and systems to be the leader in that segment. In this episode, Wright will share his approach with Victoria
