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Customer Satisfaction; Communication & Setting Expectations with Sal Alfano – [The Tim Faller Show] Ep.10

Customer Satisfaction; Communication & Setting Expectations with Sal Alfano – [The Tim Faller Show] Ep.10

It’s always great when you can get industry veterans together for a chat… and in Episode 10 we get a chance to visit with an experienced writer, editor and thought-leader in Sal Alfano.

After almost 40 years in the business, Sal’s insights into what he hears from remodelers and home builders across the country, coupled with his own experience as a remodeling client himself makes for an outstanding episode.

Sal Alfano spent 20 years as a carpenter, remodeling contractor, and custom home builder in central Vermont. He joined the staff of JLC in 1991, where he was named editor-in-chief in 1994. From 2001 to 2014, Sal served as editorial director for numerous industry trade magazines and websites, including JLC, Remodeling, Replacement Contractor, Coastal Contractor, Professional Deck Builder, and Upscale Remodeling. Currently, he is executive editor for Professional Remodeler and ProTradeCraft.com. Sal and his wife, Elaine, live in Montpelier, Vermont.

Tim, Steve and Sal really dive into changes that they have all watched over the past several years; specifically how clients view the industry and their expectations on pricing, communication and transparency of the process.

Sal shares his thoughts on:

  • Importance of quality craftsmanship, communication (internal & external), etc.
  • Getting production crew involved in the design process early
  • Project efficiency and planning, sequences, etc.
  • Transitioning from the production world to the publishing business
  • His own experience as a home owner and consumer of remodeling services
  • Shifts in products, processes, policies in production
  • Homeowners wanting transparency and sharing of information
  • Importance of industry media and resources for contractors to share and learn
  • And more

Listen to Episode 10 >>

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