In this week’s throw-back PTTV episode, I discuss the importance of brand impressions and making the most of those hard-earned marketing dollars. We look at a great way to increase your brand’s reach, lift your brand’s image and more!
And as always, we love to hear from our PowerTips subscribers on effective ways that you are allocating your marketing budget, so leave us a comment at the bottom of this page. Enjoy!
length 2:48 (not including bonus content)
There are many factors to consider when deciding how to allocate your marketing budget. What is my goal with this campaign? Which channels should I use? What is it going to cost? What is the expected return on that investment . . . the list goes on.
One important metric that often enters these discussions (especially when it comes to branding) is the cost per impression. That’s because the most important thing about Branding is repetition. You want to get your brand in front of as many people as possible, as many times as you can.
In this week’s episode, I’ll discuss the impact of repetition marketing and one of the lowest cost ways to pull it off.
Please share what has been working for you and what hasn’t done so well. I love hearing from R.A. Nation!!