As consumers become more and more overwhelmed with advertisements, content marketing is rising to the top of the Must-Do-List for remodelers looking to successfully get their message through the noise and generate leads.
Today’s homeowners are informed consumers that use the internet to compare, refer and research before ever picking up the phone. In fact, according to content marketing expert Al Lautenslager, 90% of all remodeling project sales start online.
The unrivaled power of content marketing allows small volume remodelers to compete against larger companies with bigger marketing budgets.
And the best part is that blogs can help you achieve a lower cost-per-lead at a higher close conversion rate.
But don’t just take my word for it… I have the data to prove that a comprehensive content marketing strategy is vital to your marketing efforts. See for yourself in the infographic below.