We live in a visual world, and having great photographs of your projects is key to presenting your work in the best light possible, from beginning to end. Not just for using in your marketing on your website, social media networks, and printed collateral like brochures and newsletters, but to make a strong case for
I’m sure you pay a lot of attention to security. You lock up your materials, tools, vehicles, and job sites. Your office probably has an alarm. And your phone undoubtedly requires a password, a secret pattern, or your face to unlock it. But what I’m not sure about is whether or not you’ve thought much
Remodeling is a deeply personal business, and getting out of the office and creating relationships lifts you above your competition. Event marketing is a key way to boost your profile, reconnect with past clients, meet interested prospects, and generate more leads. A booth at your regional home show is one of the more obvious examples
You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So
Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out
We all have questions that we get a lot. For example, as soon as someone finds out you’re a remodeler, they probably ask you if you have friend discounts or if HGTV is realistic. I’m going to address a question I get all. the. time. from remodelers. In fact if I’m honest, from PEOPLE all
Lights, Camera, Action! Getting the brand exposure of a TV pilot, aired on a national media channel like HGTV, can seem like every remodeler’s dream… But is it? What’s involved? Is it disruptive to your business? Do you get leads from it? Is it as exciting as it sounds? In Episode 6, Victoria and Mark
Whether you are looking to re-build your website in 2018, or perhaps you are building a site for the first time, it’s imperative to find a Content Management System (CMS) that will allow you and your staff to make changes to your website quickly and easily. We have many members who have built their remodeling
If there is one thing the Remodeling Industry does well, it’s recognizing great work and well-run companies. You can’t open a trade magazine or visit an industry-related website without seeing some mention of an award-winning firm being recognized for something. These awards are great for your business if you can get them! Prospects are looking
Your website should be more than an online brochure with pretty pictures of the projects you have completed. It should be a living, breathing, lead-generation machine. It should be the “Hub” of your digital marketing/content strategy and treated that way when looking at building or re-building your remodeling company’s website. Choosing a website developer to
