6 Simple Questions that will Focus Your Marketing Efforts

As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target.

Before I started working in content marketing, I was a journalist. One of the first things I learned in Newswriting 101 remains a basic today. It’s an exercise that helps you find, and sort through, the information you need when communicating your message. It’s called the 5Ws (and an H):

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

While finding and answering these questions are the building blocks of any news story, it’s also a fantastic tool to use in marketing with a couple of tweaks. If you’ve got good client records, it should be easy to find the data, answer the questions, and nail down your marketing strategy.


This is a crucial step in figuring out your marketing plans and strategy. Nail down who your customers are demographically. That’s the best predictor of who your new clients will be, and where to aim your marketing message. It can also help you figure out new client segments that you can target.


You’re marketing your remodeling business, yes, but your data may show you that kitchens are your sweet spot, or that whole-house remodeling is growing in a certain neighborhood or area. This can tell you what your best prospective clients will be looking for. Then give it to them.


In general, you’re always marketing. But this is a great question to ask when, for example, scheduling your email marketing. For years, the accepted wisdom has been that emails do best sent between Tuesday, Wednesday and Thursday mornings. But recent studies show that people are increasingly active at night and on weekends, due to their phones and tablets. 

Figuring out when can also help you target your messaging calendar. Focusing on kitchen remodeling right after people have made do in outdated and cramped kitchens during the holidays will hit prospect’s pain points at the right time.


The answer to this is less about your clients physical addresses and more about where they receive information. See where your qualified leads are coming from. If it’s your website, make it a priority to have new content frequently, then promote it on your social channels. If you’re getting results on social media, lean in to it. If referrals are your bread and butter, consider increasing the frequency of your email or snail mail outreach, with information your audience wants to know coupled with a clear request for referrals.


Lead generation is the goal, but the best marketing results come from communications that have been carefully considered. It can be tempting to throw a cute picture up on your company’s Facebook feed, but what is the intention behind it? If you can’t make a business case for it, keep it on your personal account.


How you tackle your marketing efforts depends on your budget. You may have a full- or part-time marketing pro on your team, you might work with an outside vendor, or it’s you. Creating and maintaining a marketing strategy and all the collateral that comes after takes time and money. But if you answer the 5 Ws and an H, you’ll streamline your process, and make your efforts more effective.

How are other Remodelers handling Marketing? Take this survey and find out

We are partnering with our friends at Builder Funnel on the 2020 State of Home Builder & Remodeler Marketing Survey. It’s going to provide the industry with vital marketing data to help their respective businesses.

Take 5 minutes out of your day and complete this survey… as a participant you will receive the reports before they are released to the public and also be entered into a drawing for a $200 gift card. Survey closes on March 25. – https://www.surveymonkey.com/r/PPBFN3J

4 Remodeler Marketing Mistakes to Avoid in 2020

Are you ready to get real about the marketing mistakes your remodeling business made this year? One of the best ways to grow is to learn from your mistakes and vow to do better in the future. We surveyed remodelers from across the U.S. and Canada in Builder Funnel’s inaugural State of Remodeler Marketing Report and uncovered some mistakes remodelers were making and how to fix them to grow sales and boost your marketing in 2020. 

Remodeler Marketing Priorities

In 2019, the majority of remodelers surveyed prioritized converting leads to customers. However, almost half of those remodelers said their biggest marketing challenge was generating traffic and leads. While converting leads to customers is an important aspect of any business, remodelers struggled to obtain leads in 2019, and also didn’t make converting leads to customers a goal.

In 2020, focus your marketing efforts on the areas that generate leads and close sales. For many of the remodelers we work with, lead generation often come from premium content offers such as design guides or cost reports. Once you have a lead in your database, you can keep in contact and nurture them to the purchase phase by providing additional information, building trust, and helping lead them through their remodeling journey.

ROI & Analytics

In 2019, more than half of remodelers surveyed couldn’t calculate their marketing return on investment (ROI) or didn’t know which form of marketing gave them a higher ROI. This is causing remodelers to lose out on money and leads by not monitoring the ROI of their marketing efforts. If a tactic isn’t working, it’s important to change it to perform better or remove it from the marketing set, reallocating that part of the budget and time to an area that is doing well.

In 2020, invest in your marketing and your business by installing marketing analytics software. Once you can see the data, check the numbers weekly to see if anything needs to be tweaked. Take deeper dives monthly to see what’s working for your business and what’s not. By implementing these suggestions, your remodeling company will start to generate leads and customers more efficiently.

Remodeler Marketing Content & Strategy

In 2019, remodelers said that growing SEO and organic presence was a top priority. It’s  commonplace for consumers to take to the internet to do 90 percent of their research and decision making. However, this becomes a mistake when remodelers don’t take the extra step to boost their websites. Almost half of remodelers said their company never blogs, which is an important traffic driver and website booster.

In 2020, continue to focus your efforts on SEO and organic presence, but also consider more content creation for your website. We generally see content-heavy websites perform better in terms of website visits and leads, because with more options drawing people to your website, there are more opportunities for your content to be seen and for visitors to convert. Add blogs, videos, FAQs, process explainers, timelines, and any other pieces of content users would find helpful.

Sales & Leads

In 2019, more than half of remodelers said qualifying leads was their top sales challenge. It’s understandable that this is a challenge, especially while television shows on HGTV make remodeling seem like a fun, easy, and cheap process. Qualifying leads doesn’t have to be a long process or even a difficult one.

In 2020, let your leads self-qualify. Knowledge is power and your prospective customers want to learn more about the process before they begin. Why waste your own time by disqualifying leads after they’ve already reached out? Educate your consumers on the points that will help them self-qualify before they even get to you. Give consumers a range of what they can expect to pay for a remodel. Tell them the types of projects you complete. Show them what your timeline for remodeling projects typically is. All of this information can be given on your website — and ultimately saves time for you and for your prospect.

Creating Your 2020 Marketing Plan

We all make mistakes, but true failure comes when we don’t learn from our mistakes and instead continue to make the same ones. If your remodeling business is making any of these mistakes, consider the points above and work on a better system for 2020. For more stats and takeaways your business can use in the coming year, download the full 2019 State of Remodeler Marketing Report.

Marketing Toolbox: Canva is a Busy Marketer’s Dream

Marketing for a remodeling business is often handled by the owners themselves, an office manager, an intern, or someone solely responsible for marketing such as a Marketing Director or Coordinator.

Regardless of who your champion is, marketing is often a hectic, fast-paced endeavor; trying to keep up with the pace of a growing remodeling firm as you constantly try to add to your portfolio of amazing work, maintain your website, videos, blogs, social media assets, live events … and the list goes on.

Here at R/A we began using a tool to help us keep up with the pace of our own department, and we’ve found that is has saved us countless hours, allowed us to collaborate, share files and even ramp up our creative a little.

Canva is a web-based design tool that allows you to crank out social media graphics, basic logos, presentations and even print projects like flyers, posters, invitations and more. 


The key to using Canva is speed — an easy-to-use and intuitive design tool allows creation, editing and uploading of images to use and templates to start from. Once you have a design set, say a Facebook image for example, you can copy and resize for other social media-channels quickly and easily instead of starting from scratch each time.

Ease of Use

If you’re an experienced designer, you’ll like how quickly you can crank out work without having to open multiple Adobe products, and if you are a “newbie” you’ll find the editing tool intuitive to use. There is a “design school” with a series of how-to videos that will have you producing great work in no time at all.

Collaborate & Share

If you need to share images or projects with different team members, you can set up groups in Canva and share images or keep them private.

Multiple Exports

You can download your images quickly or, share them directly on your social media channels if you choose to set that up. Print projects can be exported as high-res PDFs and there is even an option to order prints directly from Canva, but we’ve not used that.

I’m sure there are countless other web tools similar to Canva and we have looked at a few; the key is to find a tool that is fast and easy to adopt and use within your own organization. One that you can use no matter how experienced you may be as a designer or editor.

If you’re interested in looking at Canva, visit their website at https://www.canva.com

[Podcast] Episode 55: Why and How to Start Your Own Podcast

In an extremely meta podcast, we talk about podcasting — and the top reasons you should start your own. We were prompted by an email from a Roundtables member asking why and how to do it.

Podcasting is growing by leaps and bounds — 51% of the population has listened to a podcast. Of those listening, 45% are likely to have an income of $250,000 or more — the kind of affluent demographic you want.

In this episode, Victoria and Mark kick around the reasons you should start your own podcast, with some tips on how to get started.

First thing, don’t get swayed by the idea that a podcast is too global to target your own local area. You don’t even have to cover remodeling in your podcast, as long as it’s sponsored by your company. Other things to consider include:

  • Making the time commitment
  • Being consistent
  • Deciding on a format
  • Writing a script
  • Equipment, set-up, and the costs
  • Content creation and what to cover
  • How to target the right market for you
  • The value of an internal podcast for your employees
  • The launch and initial push
  • How prepare your guests and make them comfortable
  • And much more …

Including Mark springing the lightning round on Victoria (completely ignoring what he just said about preparing guests, but whatever). If you start a podcast, or are already doing one, let us know in the comments below!


Listen to Episode 55>>

[Podcast] Episode 40: Website Best Practices with Mark Harari

Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again.

In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine. Mark’s fresh off his engagement at CoCon‘18 in San Diego, where he presented his popular seminar “Website Punchlist: A Live Blue-Tape Experience.” 

Mark’s the chief marketing officer and vice-president of Remodelers Advantage, and the president of our sister company R/A Marketing. He’s an award-winning marketer with 20 years’ experience (18 years in construction), and specializes in translating strategic vision to tactical execution. He’s also the facilitator of the R/A Marketing Roundtables groups, which bring together top marketing pros from across the US and Canada.

To design an effective website, you have to determine its purpose. Some remodelers only want their sites to act as an online brochures — they send prospects to it. Mark makes the case that all remodelers, though, should have a lead-generating website — one that searchers find themselves. Then, you have to get actionable information out of them. Mark explains what works in marketing, especially digital marketing, including:

  • Why an email address is the most important information to get, and the easiest to get
  • How to integrate offline marketing and advertising with your online efforts
  • What a call to action is
  • Why growing your email list adds value to your company
  • How capturing leads future-proofs your business
  • The top technical mistakes in website design
  • Why you should make your photos searchable
  • Where not to put your social media icons
  • And a whole lot more…

Including just what a lead magnet is, and how to use it. Want to learn more about lead magnets? Get The Remodeler’s Guide to Lead Generation, which is not only a fantastic resource for getting more business, it’s a great example of a lead magnet, its landing page and the kind of information-gathering form that will convert. It’s all so incredibly meta, as the kids say.

Click Here to Listen to Episode 40 >>


Want Mark to look at your website?

If you’d like to submit your own website for a live blue-tape walkthrough, will be presenting his popular seminar during our Extreme Makeover: Business Edition, Jan. 29-30, 2019, in Baltimore.

Ready for Your Close-Up: Using Video in Your Marketing

Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything else.

It doesn’t have to be expensive or difficult. Some of the best tools are within your reach, quite literally. Smartphones, tablets, and a laptop — and a few low- to no-cost tools — are all you need to create and post the content consumers crave.

Many of our Roundtables members are asking questions about the power of video, or taking first steps into video promotions and production. We’re happy to say others have mastered the art — check out the examples we show a little later in the blog post, they’re inspiring.

Getting started

If you’re on a PC, use Microsoft’s Movie Creator, while iMovie comes bundled with Macs and Apple mobile devices. These basic video editors are easy to use — and there are plenty of tutorials on YouTube if you need help.

Need a little help with your graphic design? You can also personalize professionally made stock videos, or use their online graphic and editing tools with photos or video you’ve uploaded yourself. A few to consider:

  • Adobe Spark, a free service from the digital design giant.
  • Promo, from Slidely, has a robust collection of video and music. There are differing membership levels, but all get you lifetime rights to use what you create.
  • RenderForest also has a fee structure, with a variety of videos available.

Pick your ratio

When creating video, keep your social media channels in mind when deciding on your format. Landscape, portrait and square mode work better on some platforms than others — but square is the one that’s more useful overall.

If you only want one version, make it square, which is a 1:1 ratio. Adweek says square videos increase the number of viewers who watch to the very end by 67% on Facebook. Squares work better overall on mobile devices, especially on Instagram.

The subject matters

One of the easiest videos to create and post is a slideshow. Pick a project and create a short video of before-and-after photos, pick some music, then add your logo and contact info, and you’ve got yourself a video.

Start taking video of every step of your project — before, during, and after. A great tool to invest in is a gimbal stabilizer for your phone. It smooths out the bounce by keeping the camera steady, and most have directional capabilities as well. Drones are useful for getting sky-high and overhead view. Forward Design Build Remodel in Ann Arbor has a beautiful example of drone footage on a barn remodel. Use the footage on your social channels as you go to show progress, then edit together at the end.

Put yourself in front of the camera. Talk about how you started, why you run a remodeling business, and what matters to you about the business. It may help to write a script, and if you’re shy, simply set your camera or smartphone up and go it alone.

Get testimonials from your clients, at their homes or at your company event. Not everyone will go for it, of course, but some will. Have questions ready for them. You may have to do a couple of takes for them to get comfortable, but you’ll get a powerful endorsement. Sun Design Remodeling in Northern Virginia threw a client appreciation party at a winery and got these fantastic testimonials, while demonstrating how well they treat their clients. Total win-win.

When to call in help

While you can make good-quality video on your own, it can be time-consuming. Many remodelers work with local video production houses, outside agencies, or are hiring marketing people with video backgrounds to create high quality content for social, web, and email.

West Chester Design Build in West Chester, PA, produces HGTV-worthy videos, done in-house. Long-form episodes of projects follow the familiar format of home improvement television, and tell the story effectively and beautifully.

Whether you jump in to do video yourself, or use outside help, video isn’t going away anytime soon. It’s increasing importance in social media marketing, especially, means it’s time for your close-up.

Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too.

I’m pushing back on this.

Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just email!

So, if you’re not doing email because it bugs you, or if you are sending email but doubt its effectiveness, read on! If a video’s more your style, there’s a link at the end.

Email is Direct and Personal

Email is still one of the best ways to get directly in front of your audience. Everyone checks their email, and nearly 25% of people open emails within an hour of receiving them.

It’s also extremely personal. You can personalize your subject line, your introduction, and you can even customize other pieces of information you might already know about your prospect such as last name, phone number, or even the type of remodeling project they are interested in.

You’re Not Annoying if You’re Helpful

I don’t know about you, but depending on who sends them, there are some emails I open every single time and read all the way through. But there are some that I delete right away. Why?

Those email senders have trained me to do so. If an email has content I like, I’ll read it all. I’ll click every link. I’ll spend time with it. I’ll enjoy it.

If the email has content that’s irrelevant to me — my life or my work — I delete it. I may not even take the time to unsubscribe, just delete it and move on with my day.

Every email you send is training your audience to open your next email or to delete your next email. You’re training them how to respond.

So I encourage you to think about the really good emails you get. Let’s send more email like that!

Send Lots of Email

If you’re sending great email, you can’t send enough of it. Each email that genuinely gets opened and read is another touch point for your brand. And if your content is really great, your audience will love it. They’ll also come to know, like, and trust you — which is essential in marketing and sales.

At our company, we send one to two emails a week. Not all of it resonates with everyone, but we strive to make each email helpful, educational, or entertaining. I know we’re on the right track when I get a call from someone who says they’ve been getting our emails for a while and they finally decided to reach out.

The same will happen for you if you’re consistent, and you add value.

How to Get Started

“But, Spencer … I don’t know what to write about!”

The easiest way to get started is to answer questions. People that have never remodeled before (even people who have), have lots of questions.  LOTS!

  • How much will this cost? (you can give rough ranges)
  • What does the design process look like?
  • How long will it take to remodel my home?
  • I’ve heard remodeling horror stories — how will you help me avoid that?

The list goes on and on. And if someone is researching remodeling their home, and you’re answering their questions, then you’re building trust. This is how you’ll beat a lot of your competitors. They may not even contact your competitors because you’ve been helping them every step of the way.

Want help with your emails?  Book a quick 15 minute call with me — let’s chat!

And here’s the link to the video I promised!

Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Content marketing and SEO are changing — quickly. Strategies that just a few months ago grew your organic website traffic simply aren’t as effective today.  

What’s a marketer to do to continue helping her company get the results that were promised? Well, roll up her sleeves and do what a marketer does best — do her research and dig into new marketing trends!

Not too long ago, Google changed its algorithms and started using Google RankBrain. You may be wondering why this change was so critical! Let’s dive in!

The Way We Search the Internet has Changed

Most households started connecting to the Internet in the late 1990s, and smartphones weren’t in everyone’s hands until later in the next decade. Technology changes have been fast and furious, and consumers needed to adapt quickly. Need a jolt of caffeine when you’re on the go? Siri helps find the nearest Starbucks. Remember printing maps at your home or office before setting out? Now map apps get us to our destination via the fastest route.

Google adapted as well, researching how people search for topics, and the words they use. And now, with RankBrain’s power, the days of exact keyword-matching are over. Rather, Google now favors content (the stuff we marketers put out on the web) that helps the searcher’s user experience.

We’ve all searched for something specific before and gotten frustrated when we couldn’t find it fairly quickly. A marketer today has to emphasize the importance of user experience by creating content Google RankBrain will interpret as helpful to the searcher.

User Satisfaction and Finding the Right Content

Google RankBrain is intelligent and understands terms similar to the words users enter into the search bar. This is changing the way marketers plan their SEO strategy. There’s been lots of buzz about medium-tail keywords, optimizing a website page around a single keyword, LSI keywords, and more.

Google’s internal tools, including RankBrain, don’t just look to match keywords, but what users actually mean when they enter words or phrases into the search bar. They do this by seeing what results are users select to answer these queries, and those sites rank higher in their algorithms.

In our own research, we’ve found using emotional titles and headlines fare much better in reaching your audience than the standard, boring ones. Plus, there are new ways to grab attention from your audience — who are already inundated with emails, news feeds, and simply too much content to digest.

What’s Next?

You’ve probably heard “Content is King” for some time. Well, today, with so much information available to us, it’s more about “Quality & Structured Content” is the new King.

Marketers are taking a step back. We’re looking at content we already have, to re-purpose it while creating new quality content that will attract your audience. The content has to answer the questions your audience is looking for, more quickly and comprehensively. For example, a homeowner researching a remodeling project wants to easily find relevant resources. Maybe a video showcasing client testimonials to build trust, or an infographic diving into the steps it takes from project start to finish.

Over the past few years all available marketing channels have been flooded with way too much content leading to “information fatigue.” To grab the attention of your audience today, only relevant quality content will get read. This means marketers need to show context in order for Google RankBrain to judge that your content will provide a good user experience — and that gets your content ranking high in search results.

Next Week: Part 2 We’ll look at how to organize your own content to take advantage of Google’s search tools and give your audience what they’re looking for. Until then, if you want to get a more detailed explanation of RankBrain and how it sorts searches and results, we like this explainer.

To get ahead of the curve in reorganizing your content, here’s a checklist: https://marketing.builderfunnel.com/2018-remodeling-content-marketing-checklist

Lights, Camera, Action! 10 Reasons to Add Video to Your Content Marketing Plan

As we prepare to launch our next season of PowerTips TV, using video as a key component to a healthy content marketing plan is, of course, top of mind.

Why are online marketers spending so much time and effort producing and delivering video content?

According to the Content Marketing Institute (CMI), your audience is 10 times more likely to engage, embed, share, and comment on your video content than blogs or related social posts. What are some other reasons?

Easier and Less Expensive to Produce:
High-quality video can be captured easily on an affordable digital video camera or even on your smart phone and the cost of easy-to-use video editing software has dropped dramatically. Marketers no longer need slick, professional videos as consumers are preferring “real” content in many instances.

Easier to Consume:
Whether you have kids or not, you’ve likely seen for yourself how easy it is for consumers to access and view video content, especially on mobile devices such as smartphones and tablets.

It Works:
Whether you are looking at click-through rates on e-mails, conversion rates on landing pages or increased engagement on social media, including video performs across the board.

Still not Convinced?

In a Forbes Magazine article, Matt Bowman, Owner of Thrive Internet Marketing, gathers and presents these compelling reasons to add video to your content marketing mix.

  1. Video is projected to claim more than 80% of all web traffic by 2019.
  2. Adding a video to marketing emails can boost click-through rates by 200-300%.
  3. Embedding videos in landing pages can increase conversion rates by 80%.
  4. 90% of customers report that product videos help them make purchasing decisions.
  5. According to YouTube, mobile video consumption grows by 100% every year.
  6. 64% of customers are more likely to buy a product online after watching a video about it.
  7. 87% of online marketers are currently using video content in their digital marketing strategies.
  8. A third of the time people spend online is dedicated to watching videos.
  9. Video ads now account for more than 35% of all ad spending online.
  10. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

How are remodelers using video effectively?

There are some great examples out there… but here are a few Remodelers Advantage Roundtables members using video in an effective way.

Website: Sebring Services does an amazing job at incorporating video into his website’s homepage. http://www.sebringservices.com/

Blog: Lane Homes & Remodeling does a nice job at adding video to their blog content. https://lanebuilt.com/blog/

YouTube Channel: In addition to their website, Patrick A. Finn Custom Homes & Remodeling has a well-executed YouTube channel with some great videos. https://www.youtube.com/user/patrickafinn.  Patrick also does a nice job at bringing that video content to social as well, as can be seen on their Facebook Page https://www.facebook.com/patrickafinn

Who Else Uses Video Effectively?

I am sure there are others out there… Is it your company? Let us know about other industry companies out there using video in a creative way. Use the comment section below to share your thoughts or questions.


The audience is out there waiting to consume your content, whether it’s on your website, social media or blog… don’t be intimidated by the technology… start by simply grabbing your smart phone and capturing jobsite progress, testimonials or even some fun stuff around the office. Break a leg!

Joe’s Blog? The Secret Truth About Blogging for Leads

If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website.

In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to Turn Your Website into a Lead Generating Machine,” I discuss (among other things) the importance of blogging as it relates to attracting traffic to your website.

I’m sure you’ve heard that before.

But, although it’s certainly a critical component of SEO (search engine optimization), blogging is also a fantastic way to stay in touch with past clients and build relationships with future ones. This component of blogging is what I call planting and growing your very own customers.

But, although I’ve been preaching it for a while now, I’m hard-pressed to find many that have successfully put the tactic into action.

In fact, of the hundreds of remodelers that have attended the workshop over the past few years, few have done as good a job of this than past workshop attendee (and current Roundtables member) Joe Levitch of Levco Builders in Boise, Idaho.

“Joe’s Blog,” as it is appropriately named on his website, is exactly that: Joe’s Blog! It is written in the first person by Joe himself. It’s great. Each of his posts read like a personal letter from Joe to me.

And that’s the key. It’s captivating. It’s engaging. And it’s personal.

Most importantly, he still manages to touch on the main topics that his prospects are likely researching. An excellent example of this is his post, “What is the right price for a remodeling project?” I dare you to read the first two sentences and not chuckle. Not only that but you want to keep reading. It’s good storytelling.

Another blog post starts with the line, “I inadvertently stepped barefooted onto a proverbial Lego from Hell the other day.”

Ha! Perhaps it struck me even funnier than it should have because I actually stepped on a Lego two days ago. I saw stars for an hour, so I could relate.

And that’s the point!

Joe is connecting with his readers by being himself. By telling stories and anecdotes from his own life and experiences that his readers can relate to.

He writes in a casual sort of way and doesn’t worry about breaking a few grammatical rules from time to time (like I just did).

And that’s what I recommend you do. If you’re worried about your ability to write or concerned about what you should be writing about, take a lesson from Joe: write like you’re writing a letter to someone. Just tell stories and don’t worry about the rest.

If you start thinking like Joe, then you might just come up with some of your own great stories, like, “Why married men fear me.

And if you’re really serious about improving your website’s ability to generate leads then do what Joe did and come to the Master Your Remodeling Business Workshop. (You’ll also learn from the masters on other topics like finance, sales, production management and more.)

So, what do you think?

Are you up to the challenge? Can you beat Joe’s Blog? Share your thoughts in the comments below.