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Tag: demographics

Should You Market to a Generation?

I was on the panel during a Q&A session at the Master Your Remodeling Business Workshop this January past. One of the questions thrown my way was, “Now that the boomers are moving out, how do we market to the other generations?” Having just recently written the PowerTip article 4 Tips to Connecting with Millennials,

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Should You Hire “Old” People?

I was interacting with a younger contractor about his search for an estimator. Here is what the contractor wrote to me: I wanted to get your opinion on a quick question. How much weight should I be placing on age when looking at potential candidates for the Estimator? Ideally I would really like to have

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