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Tag: digital marketing

Have You Adapted Your Marketing Yet? Part II

This is Part II of Spencer Powell’s Blog Article on Adapting your Marketing Click Here for Part One >> The Remodeling Industry Was Behind…but Catching Up Now (continued from part I) Being involved in the digital marketing industry as well as the technology industry, we’ve been implementing several things for years that would have helped

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Have You Adapted Your Marketing Yet?

Earlier this year, we all got hit with a big shock to our world. The global pandemic had impacts on our personal lives, our businesses, and just about everything in between. It feels like you can’t even go 24 hours without someone talking about COVID-19. See, even I just brought it up. But we’re not

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6 Simple Questions that will Focus Your Marketing Efforts

As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first

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Put Pricing on Your Remodeling Website for Better Leads

I tell any remodeling business owner to put pricing on their website, either directly or through a lead capture — a user entering their email address to access the information. More often than not, I get a shocked response, followed by one of these types of objections: I can’t just put my pricing out there

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The Power of Public Relations with Jim Zack – [PowerTips Unscripted] Ep.43

As remodelers, public relations is often an overlooked part of your marketing mix. We spend so much time and money on online marketing, PR is an afterthought. But with the web’s insatiable need for content, placing projects to get publicity should be a part of your strategy. In this episode, Roundtables member Jim Zack tells

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Website Best Practices with Mark Harari – [PowerTips Unscripted] Ep.40

Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.

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