This is Part II of Spencer Powell’s Blog Article on Adapting your Marketing Click Here for Part One >> The Remodeling Industry Was Behind…but Catching Up Now (continued from part I) Being involved in the digital marketing industry as well as the technology industry, we’ve been implementing several things for years that would have helped
Earlier this year, we all got hit with a big shock to our world. The global pandemic had impacts on our personal lives, our businesses, and just about everything in between. It feels like you can’t even go 24 hours without someone talking about COVID-19. See, even I just brought it up. But we’re not
As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first
I tell any remodeling business owner to put pricing on their website, either directly or through a lead capture — a user entering their email address to access the information. More often than not, I get a shocked response, followed by one of these types of objections: I can’t just put my pricing out there
Reviews are the lifeblood of any remodeling company. But are you getting the best social proof of your company’s performance from your clients? Social proof is simply getting credit for what you’re already doing, says Josh Kelly. But it can spur your company to massive growth when done right. In this episode, Josh talks to
As remodelers, public relations is often an overlooked part of your marketing mix. We spend so much time and money on online marketing, PR is an afterthought. But with the web’s insatiable need for content, placing projects to get publicity should be a part of your strategy. In this episode, Roundtables member Jim Zack tells
Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.
Selema Lawson-Jack joins the show and discusses how she found a technology fix to solve an inventory management issue but expanded its capabilities to create efficiencies across the organization and generate revenue simultaneously. She talks about how Sortly, the affordable app she implemented, operates and how she integrated it into the organization successfully. Selema worked
The Great Recession gobbled up a whole slew of remodeling companies, but more of them fail during an economic expansion than during a contraction. Growth is great, but it’s risky, and knowing how not to grow will put you ahead of the game. In this hot market, there are so many opportunities, you can get ahead of
The Locus of Control is a concept that highlights one’s ability to control the outcomes and events in their lives. When applied in a business, The Locus of Control can increase productivity, and breed ownership and support. The Tim Faller Show welcomes back guest Jef Forward, to share his experiences surrounding the locus of control
Reviewing employees in the remodeling world is, at best, a struggle. It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration. Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest
As a society, we spend nearly four hours daily on our smartphones, a 59% increase compared to just two years ago. The total amount of time each person spends in front of all media per day is 12 hours and 21 minutes, up 11% over two years, and the amount of time we spend socializing