Are you sure that your salespeople are focused on the right things? Do you know if they’re performing at the highest level or if there’s room for improvement? All of the savvy owners I’ve spoken to agree that results–like the number of projects sold and the revenue and gross profit generated–are the ultimate measure. But
So more and more of your leads are coming from the web, right? But here’s the question … Are you happy with how many are converting to solid, set appointments and sales? If not, you’re not alone as many remodelers are experiencing lackluster ‘conversion rates’ with web shoppers. Well, listen up as we’re about to
How well are you doing at sales? Are you closing 50 percent of the leads you sit down with? 30 percent? Ten? Well, if you feel you’re not closing as many as you should be, then this episode of PowerTips TV is for you. Watch this weeks short, four minute episode (not including the outtakes) for
We all need a business mentor to guide us as we attempt to navigate the difficult path of our careers. Now, if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki, or David Ogilvy (often called The Father of Advertising), to name a few. But for me, that guiding light is none other than Michael
“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t
Do you know how effective your marketing is? I mean really know? If you’re serious about developing a marketing program that consistently delivers the best results, you need to start tracking the individual tactics you are putting out into the street. In today’s episode of PowerTips TV, I’ll share the key metrics you should be analyzing and
SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For
Mobile, mobile, mobile. It’s all we hear about today! Ugh! Well, we’re hearing about mobile because it’s absolutely exploding. Mobile website traffic that is. Why Having a Mobile Optimized Website Matters One of our clients was getting about 10% of their website visits from mobile devices in December of 2013. Just 6 months later, that
Is your Facebook page under performing? Many remodelers make the mistake of thinking “as long as I post once a day, I’m doing social media marketing.” This couldn’t be further from the truth. The whole point is to be recognizable. You want people to know your brand. You want to be top of mind when
Do you know how to identify a bad lead? If not then you are losing time. And time is your most precious commodity. I’ve already addressed the problem with “wearing too many hats” in a previous episode. There I discussed how critical it is for you to focus primarily on sales and marketing. However, that doesn’t mean
