When it comes to marketing your remodeling company, how well do you tell its story? Some companies do this very well, yet most struggle to tell a compelling story that resonates with customers. If you’re not telling your story well, you’re leaving only one way for customers to compare you to other remodelers — PRICE!
If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to
We all need a business mentor to guide us as we attempt to navigate the difficult path of our careers. Now, if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki, or David Ogilvy (often called The Father of Advertising), to name a few. But for me, that guiding light is none other than Michael
“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t
Based on what I know about our readers, there’s a 72% chance that you are a self-proclaimed “full-service remodeler.” But what I don’t know is, what are you known for? Are you the “bathroom guy?” The “kitchen gal?” Or are you “the remodeling dude?” If it’s the last one, then you might be doing yourself
SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For
Today on the Tim Faller Show, Geno Arroyo joins the show to discuss successful estimating. Geno goes through his process as an estimator for each project from start to finish. Suppose you want a more in-depth breakdown of his methods, including getting labor costs right, then you must attend Remodelers Advantage’s Art of Estimating masterclass,
In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators,
Today on the Tim Faller Show, Nick Sandifer details a new way to communicate in the field to help his team navigate the small details in elaborate projects. Nick and the Sandifer team use QR codes to help communicate better on the job site. The QR codes allow the project manager to view the electrical
The Kaizen practice focuses on improving existing, standardized processes by eliminating waste and was first practiced in Japanese businesses after World War II. Kaizen translates to “Change for Good,” and that can mean many great things for your growing remodeling company. The process of constant improvement, with every team member participating, allows your company to
Today on the Tim Faller Show, Camille Jenkins joins the show to discuss the importance of the client experience and how it differs from satisfaction. Simply put, customer satisfaction is how happy your customers are while using your company’s products and services and how well you are fulfilled their expectations. Customer experience refers to customers’ interactions