When it comes to marketing your remodeling company, how well do you tell its story? Some companies do this very well, yet most struggle to tell a compelling story that resonates with customers. If you’re not telling your story well, you’re leaving only one way for customers to compare you to other remodelers — PRICE!
If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to
We all need a business mentor to guide us as we attempt to navigate the difficult path of our careers. Now, if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki, or David Ogilvy (often called The Father of Advertising), to name a few. But for me, that guiding light is none other than Michael
“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t
Based on what I know about our readers, there’s a 72% chance that you are a self-proclaimed “full-service remodeler.” But what I don’t know is, what are you known for? Are you the “bathroom guy?” The “kitchen gal?” Or are you “the remodeling dude?” If it’s the last one, then you might be doing yourself
SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For
