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Tag: marketing strategy

Have You Adapted Your Marketing Yet? Part II

This is Part II of Spencer Powell’s Blog Article on Adapting your Marketing Click Here for Part One >> The Remodeling Industry Was Behind…but Catching Up Now (continued from part I) Being involved in the digital marketing industry as well as the technology industry, we’ve been implementing several things for years that would have helped

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Have You Adapted Your Marketing Yet?

Earlier this year, we all got hit with a big shock to our world. The global pandemic had impacts on our personal lives, our businesses, and just about everything in between. It feels like you can’t even go 24 hours without someone talking about COVID-19. See, even I just brought it up. But we’re not

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6 Simple Questions that will Focus Your Marketing Efforts

As we sail through the fist quarter of the year, you may be finding that your marketing strategy and materials aren’t hitting the mark. Here are six simple questions that will help you refocus your efforts and find your target. Before I started working in content marketing, I was a journalist. One of the first

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4 Remodeler Marketing Mistakes to Avoid in 2020

Are you ready to get real about the marketing mistakes your remodeling business made this year? One of the best ways to grow is to learn from your mistakes and vow to do better in the future. We surveyed remodelers from across the U.S. and Canada in Builder Funnel’s inaugural State of Remodeler Marketing Report

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Telling Your Remodeling Company’s Story

When it comes to marketing your remodeling company, how well do you tell its story? Some companies do this very well, yet most struggle to tell a compelling story that resonates with customers. If you’re not telling your story well, you’re leaving only one way for customers to compare you to other remodelers — PRICE!

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How to Position Your Company to Stand Out

One of the most important aspects of marketing is positioning your company in your space — but many remodelers often overlook this critical component. However, it’s the best way to separate your company from the competition, especially if you’re in a crowded market or competing against entrenched firms. Wes Powell, co-owner and vice-president of Builder

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The 4-1-1 Ratio and Your Social Media Marketing Strategy

Social media marketing is great for remodelers — it’s simple and inexpensive. It may be too simple, though. It’s so easy to merely post a picture from your phone of something happening on a job, in the office, or at an event and think you’re done. A common mistake small businesses and brands trying to

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The Dilly Dilly Manifesto: The Secret to Marketing, Sales, and Life

The Dilly Dilly Manifesto: The Secret to Marketing, Sales, and Life, was originally published on Mark Harari’s LinkedIn account, and we liked it so much, we wanted you to give you a chance to read it here, too. Are you like me? When you get an email from someone with a misspelled word, do you

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Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just

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