Be honest, is there anything more annoying than finding out a past customer recently had work done on their house but they went with another company? Most of the time it’s not because they didn’t want to use you: it’s because they didn’t know (or couldn’t remember) that you could do that specific type of work. In
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
Email newsletters should be an integral part of your marketing strategy. People love to read timely information on topics that are of interest to them. A newsletter campaign will serve to keep your name firmly “top-of-mind” with your customers and is a great way to solidify your remodeling company as an industry leader. Here are
We work with some pretty smart remodelers so when we hear a great idea, we want to share it with you. Here’s one made up of three key points to help you increase the number of referral leads (aka. Solid Gold!) that you receive: Key Point #1: Timing Washington, DC, remodeler Jerry Liu, doesn’t just hope the
The Great Recession gobbled up a whole slew of remodeling companies, but more of them fail during an economic expansion than during a contraction. Growth is great, but it’s risky, and knowing how not to grow will put you ahead of the game. In this hot market, there are so many opportunities, you can get ahead of
The Locus of Control is a concept that highlights one’s ability to control the outcomes and events in their lives. When applied in a business, The Locus of Control can increase productivity, and breed ownership and support. The Tim Faller Show welcomes back guest Jef Forward, to share his experiences surrounding the locus of control
Reviewing employees in the remodeling world is, at best, a struggle. It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration. Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest
As a society, we spend nearly four hours daily on our smartphones, a 59% increase compared to just two years ago. The total amount of time each person spends in front of all media per day is 12 hours and 21 minutes, up 11% over two years, and the amount of time we spend socializing
It’s not about the money, rather the feelings the money can bring. In this episode, Jay Wheeler dives into the psychology of financial management and investing in order to provide listeners with the potential reasons behind the way they may manage money. Whether it’s business or personal finances, Jay describes how to better manage your