Be honest, is there anything more annoying than finding out a past customer recently had work done on their house but they went with another company? Most of the time it’s not because they didn’t want to use you: it’s because they didn’t know (or couldn’t remember) that you could do that specific type of work. In
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
Email newsletters should be an integral part of your marketing strategy. People love to read timely information on topics that are of interest to them. A newsletter campaign will serve to keep your name firmly “top-of-mind” with your customers and is a great way to solidify your remodeling company as an industry leader. Here are
We work with some pretty smart remodelers so when we hear a great idea, we want to share it with you. Here’s one made up of three key points to help you increase the number of referral leads (aka. Solid Gold!) that you receive: Key Point #1: Timing Washington, DC, remodeler Jerry Liu, doesn’t just hope the
