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Tag: niche marketing

Think Small, Grow Big: The 4 undeniable truths behind niche marketing

Based on what I know about our readers, there’s a 72% chance that you are a self-proclaimed “full-service remodeler.” But what I don’t know is, what are you known for? Are you the “bathroom guy?” The “kitchen gal?” Or are you “the remodeling dude?” If it’s the last one, then you might be doing yourself

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How to Attract High-End Customers

Selling to high-end clients is arguably one of the quickest ways to increase revenue and improve your profitability. In today’s episode of PowerTipsTv, I’ll give you some tips and tactics to attract the strong purchasing power of this coveted market segment. Special thanks goes out to @LeoLantz for requesting today’s topic! Have a question you

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Define Your Company’s Niche and Stand Out From the Rest

Watching a recent ad by Porsche, I couldn’t help but think that the car company that once carried the cache of exclusivity is in danger of losing its way, speeding off into the pedestrian. The ad’s tagline, “Engineered for Magic. Everyday” portrays Porsche as a snowmobile with a mother and her toddler driving in the

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