Tag: prospecting

May I Help You? Mastering the Art of Lead Qualification

Your marketing, advertising and great word-of-mouth reputation has finally paid off. The phone is ringing off the hook! “Thank you for calling ABC Remodeling. How may I help you?” You’ve spent years and a small fortune to get the phone to ring but you’ve likely given less than 15 minutes of thought on how you

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In the Moment: The Lost Art of Pre-Qualifying Leads

It’s a basic principle. Your business depends on people calling up and saying they are interested in what your company does.  The thing is that most of the folks who call are not what your company is looking for in a client; they aren’t the right fit. So how do you avoid going out and visiting all

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Market the “During” to Make a Difference

Are you using before-and-after pictures to market your business? Of course you are. You need to realize that while your photos are impactful and attention-grabbing, your competition is likely doing the same thing. A quick Google or Pinterest search will bring up millions of those beautiful images touting spectacular remodeling work. But as a professional,

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