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Tag: prospecting

PowerTips TV Throw-back Thursday: “How to Attract High-End Customers”

Today’s Throw-back episode, “How to Attract High-End Customers” was a topic previously suggested by a Remodelers Advantage Member… Thank you again @LeoLantz. And speaking of suggested topics… We are working hard on our new season of PowerTips TV, coming back in just a few short weeks. We would love to hear from you regarding topics

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May I Help You? Mastering the Art of Lead Qualification

Your marketing, advertising and great word-of-mouth reputation has finally paid off. The phone is ringing off the hook! “Thank you for calling ABC Remodeling. How may I help you?” You’ve spent years and a small fortune to get the phone to ring but you’ve likely given less than 15 minutes of thought on how you

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In the Moment: The Lost Art of Pre-Qualifying Leads

It’s a basic principle. Your business depends on people calling up and saying they are interested in what your company does.  The thing is that most of the folks who call are not what your company is looking for in a client; they aren’t the right fit. So how do you avoid going out and visiting all

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The Most Powerful Lead Capture Tool In Your Marketing Utility Belt

If there’s one question I get more often than any other, it’s “How can I get more leads?” Which of course does not have a quick and easy answer. This is the marketing equivalent of asking a remodeler “How much does it cost to remodel a kitchen?” There are dozens of various tactics you could

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How to Use Deal Stages to See a Visual Pipeline of Revenue

Are you currently using a CRM (Customer Relationship Management) to track prospects, leads, and customers?  If not, you’re missing out on revenue! (This was me a few years ago). In just a second I’m going to share the three step process I use to maximize my revenue and stay ahead of potential downturns. But first,

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Pokémon Go for Design Build Remodelers? What You Need to Know

If you haven’t heard of Pokémon Go in the last month or so, you’ve really got to watch the news or talk to a millennial once in a while. It’s huge right now and it could, potentially, be a great marketing tactic for you to exploit. What is Pokémon Go? Pokémon Go is a game that you

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How to Avoid Getting Sucked Into a Whirlpool of Ineffectiveness

While running a meeting of the Remodelers Advantage Roundtable group “Quattro,” I heard Neil Harvey say, “Time serves no sale.” That sentence is powerful. Why? Most remodelers have mixed feelings about dealing with the fulfillment side of the sales process. It takes a lot of work to figure out the design and specifications of a

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Market the “During” to Make a Difference

Are you using before-and-after pictures to market your business? Of course you are. You need to realize that while your photos are impactful and attention-grabbing, your competition is likely doing the same thing. A quick Google or Pinterest search will bring up millions of those beautiful images touting spectacular remodeling work. But as a professional,

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