Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out
We had a great dinner conversation with a remodeling business owner here in town for our annual Master Your Remodeling Business Workshop. He asked, “What types of charitable giving programs do your members typically take part in?” “How do they give back?” Our answer was very non-specific because, to be honest, we haven’t gathered this
If there is one thing the Remodeling Industry does well, it’s recognizing great work and well-run companies. You can’t open a trade magazine or visit an industry-related website without seeing some mention of an award-winning firm being recognized for something. These awards are great for your business if you can get them! Prospects are looking
Letting an employee go is one of the most unpleasant parts of owning or managing a business. We all want our employees to be fantastic in their jobs… to be so wonderful that we never have to think about firing someone. But that’s not the real world, now is it? In today’s episode we’re going
As we prepare to launch our next season of PowerTips TV, using video as a key component to a healthy content marketing plan is, of course, top of mind. Why are online marketers spending so much time and effort producing and delivering video content? According to the Content Marketing Institute (CMI), your audience is 10
A strong domain name strategy is a key component of any business’s overall digital plan. Whether you are registering a new domain name, or have used your current domain name for as long as you’ve had a website for your business, there are critical things to keep in mind in order to protect your brand
Between my brother and me, we know everything. The answer to your last question… well, that’s one my brother knows. In all jobs – especially remodeling – there will be times when you don’t know the answer to something. In and of itself, this isn’t necessarily a bad thing. However, it can cause major problems for
Few Remodelers have made a conscious effort to identify and define their brand personality. But it’s a critical tool for guiding how your brand is portrayed in the marketplace. Your brand personality influences everything from your letterhead to who you hire. If you’re not familiar with the term, brand personality is a set of human
Recently my wife, Nina, and I went on a cruise with 40 or so other fans of the Oregon Shakespeare Festival, four actors and three staff. We were a tiny part of the 2600 passengers on the ship. Dinner was in a large multi-level dining room that looked like it could hold an army. Our
A couple of weeks ago I received a guest contributor submission from one of our Marketplace partners, Brian Brauntuch of EVEN Financial. The moment I opened the draft and read the title, 3 Reasons to Put Prices on your Website, I recognized it would be controversial to say the least. I had my reservations about publishing the submission, but in
