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Tag: reputation management

3 Reasons to Put Prices on your Website

Imagine walking into an upscale restaurant on a Saturday night. You’re willing to spend $75. That should include an appetizer, an entree, two drinks and maybe a dessert if it fits within the budget. There’s only one problem: the restaurant’s menu doesn’t have any prices listed. Based on reviews you’ve read, it would seem the pricing

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You vs Old Man Winter. Who Will Win?

  With the kids back in school, I can’t help but wonder where the dog days of summer went and what does this year’s winter have in store.   Just thinking about it makes me shiver. Recent winters have given us some of the harshest weather we’ve seen in decades.  Everything from massive snow storms to

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Redefining Your Strategic Alliances (part 2)

Last week I explained what our company did to ensure that we would be every subcontractor’s favorite remodeling contractor to work for. I also listed the actions we took at our subcontractors’ requests to ensure we attained and maintained a strong relationship. If you missed the article, you can read it here. In the past,

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Redefining Your Strategic Alliances (part 1)

We all have them, those partnerships that are critically important to the successful conduct of our remodeling business: supplier, bank and subcontractor relationships just to name a few. I’d like to argue that the most critical of these three are your subcontractor relationships because a representative of the subcontractor is invariably on one of your

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The Real Reason You Need Social Media (Hint: It’s Not Marketing)

When you’re running a small-medium sized remodeling company, you likely have a limited budget for advertising and marketing. It’s understandable—even advisable—to direct the bulk of your limited budget to programs you believe will generate a rapid and measurable return on investment. Considering that even marketers are skeptical about social media’s short-term lead/sales generation potential, it’s

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Why Being a ‘Clean’ Contractor Gives You a Competitive Edge

Think about what it’s like when you talk to homeowners who are remodeling for the first time. They don’t know exactly what they are getting themselves into when they turn part of their house over to you for several months. If you’re smart, you’ll explain the process and the possible pitfalls (such as dust), step-by-step,

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5 Reasons Your Remodeling Company Should Go Green

The Environment. Recycling. Going Green. It’s on everyone’s radar these days. But I’ll bet you never considered the benefits it could have on your business. Well, on today’s episode of PowerTips TV, I’m going to give you five reasons why going green could make a big positive impact on your company. What about you? If

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How to Find a ‘Reputable’ SEO Company for Remodelers

If you have a website or are doing any Pay Per Click advertising on Google, then you’ve probably received a sales call from an SEO company or two (or a 100 . . . they’re everywhere!) Unfortunately SEO companies have a bad reputation. They are very similar to contractors in that respect: because of the few

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Is your company the real deal when it comes to customer service?

Google home improvement contractors in your area. You’ll notice many who list customer service as one of their top attributes. Within a few clicks, reviews from their clients tell a completely different story. Talk about a huge red flag to homeowners. Remodeling clients are looking for a contractor who doesn’t just talk the talk, but

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