It’s a basic principle. Your business depends on people calling up and saying they are interested in what your company does. The thing is that most of the folks who call are not what your company is looking for in a client; they aren’t the right fit. So how do you avoid going out and visiting all
Remodeling sales can be broken down into a series of small decisions the homeowner must make, culminating (hopefully) in the signing of a contract with you. An important, and often overlooked, factor in getting through the requisite series of decisions from the homeowner, is whether the salesperson thinks that the next decision is an easy
Nowhere more than in remodeling, does time mean money. Like most entrepreneurs, remodelers have to wear many hats in order to run a successful business, so effective time management is crucial. One of the most common ways that remodelers find themselves wasting time is attending no-hope appointments with totally unqualified prospects.
Don’t take my word for it. Ask any salesperson, entrepreneur, negotiator, or deal maker. The experienced ones tell me the same thing. Or just run a quick search on the title of this post and see what comes up. I used to think it was the primary responsibility of salespeople to increase their closing ratio.
“It’s useless to be a good craftsperson . . . unless you can also sell what you create. Your customers cannot be expected to recognize a good idea unless it is presented to them by a good salesperson.”
This is a paraphrased quote from David Ogilvy, one of America’s advertising legends. You can develop the very best solution to an exceptionally complex problem, but if you can’t present that idea in a way that will convince your prospects, all of your work has been wasted.