Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people
Whether you are looking to re-build your website in 2018, or perhaps you are building a site for the first time, it’s imperative to find a Content Management System (CMS) that will allow you and your staff to make changes to your website quickly and easily. We have many members who have built their remodeling
Your website should be more than an online brochure with pretty pictures of the projects you have completed. It should be a living, breathing, lead-generation machine. It should be the “Hub” of your digital marketing/content strategy and treated that way when looking at building or re-building your remodeling company’s website. Choosing a website developer to
*This post has been updated to reflect 2020 data. Our team at Builder Funnel attends the annual Digital Marketing Conference INBOUND in Boston every year. We know we are always bound to come back to Colorado Springs overflowing with new ideas, inspiration, and technology updates for the coming year. 2017 was no exception. With a
As we prepare to launch our next season of PowerTips TV, using video as a key component to a healthy content marketing plan is, of course, top of mind. Why are online marketers spending so much time and effort producing and delivering video content? According to the Content Marketing Institute (CMI), your audience is 10
If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to
A great paid search campaign can really drive your business. But building campaigns, identifying ad groups, and developing keywords is just part of it. You’ll also need to integrate a negative keyword strategy. If you don’t have one, it might be the reason that your paid ads are falling flat. You see, it’s not just
I’m willing to bet just about every person reading this blog post has Google Analytics installed and is tracking their website activity. But, I’ll also wager that practically none of you look at the data on a regular basis—let alone take action on it. For the rare exceptions—the handful of you that review your Google
I’m going to preface this post by saying that SEO has become an extremely complex practice. MOZ details out their list of SEO factors and how they correlate in their detailed survey each year. Here are the 2015 results. Others say there are 200 factors that Google looks at. So how is a remodeler (not
After a recent speech I gave at the 21st Century Building Expo & Conference in Charlotte, I had the chance to chat with a group of remodelers and builders about their experiences with search engine marketing. My conclusion? If SEO and pay per click (PPC) were competing for the next presidency, SEO would win in
Reviewing employees in the remodeling world is, at best, a struggle. It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration. Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest
As a society, we spend nearly four hours daily on our smartphones, a 59% increase compared to just two years ago. The total amount of time each person spends in front of all media per day is 12 hours and 21 minutes, up 11% over two years, and the amount of time we spend socializing
It’s not about the money, rather the feelings the money can bring. In this episode, Jay Wheeler dives into the psychology of financial management and investing in order to provide listeners with the potential reasons behind the way they may manage money. Whether it’s business or personal finances, Jay describes how to better manage your
By all accounts, business is booming. Projects are being booked way in advance, and everything is roses and sunshine. Or is it? In this episode, guest Chris Bache joins Tim and Steve to discuss the “dark period” – the period of time after the sale is completed, the project is booked, and is on the
The labor shortage has been a frequent topic on this show, and this episode is going to join the ranks. Guest Andrew Schmidt is here to talk about AMEK’s apprentice and internship program, and the importance of investing in future generations. Andrew and his twin brother started their business as roofing installers in 1996, and have grown