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Tag: SEO

The Evolution of SEO with Spencer Powell – [PowerTips Unscripted] Ep.34

Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people

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9 Things to Look for When Choosing a Web Company

Your website should be more than an online brochure with pretty pictures of the projects you have completed. It should be a living, breathing, lead-generation machine. It should be the “Hub” of your digital marketing/content strategy and treated that way when looking at building or re-building your remodeling company’s website. Choosing a website developer to

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5 New Platforms to Consider for Your Remodeler Marketing Strategy

*This post has been updated to reflect 2020 data. Our team at Builder Funnel attends the annual Digital Marketing Conference INBOUND in Boston every year. We know we are always bound to come back to Colorado Springs overflowing with new ideas, inspiration, and technology updates for the coming year. 2017 was no exception. With a

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Joe’s Blog? The Secret Truth About Blogging for Leads

If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to

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Paid Search: It’s Not Just About Keywords

A great paid search campaign can really drive your business. But building campaigns, identifying ad groups, and developing keywords is just part of it. You’ll also need to integrate a negative keyword strategy. If you don’t have one, it might be the reason that your paid ads are falling flat. You see, it’s not just

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How to Get More Value from Google Analytics

I’m willing to bet just about every person reading this blog post has Google Analytics installed and is tracking their website activity. But, I’ll also wager that practically none of you look at the data on a regular basis—let alone take action on it. For the rare exceptions—the handful of you that review your Google

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SEO for Remodelers: Explained in 3 Easy Steps

I’m going to preface this post by saying that SEO has become an extremely complex practice. MOZ details out their list of SEO factors and how they correlate in their detailed survey each year. Here are the 2015 results. Others say there are 200 factors that Google looks at. So how is a remodeler (not

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3 Reasons Why It’s Not Enough JUST to do SEO Anymore

After a recent speech I gave at the 21st Century Building Expo & Conference in Charlotte, I had the chance to chat with a group of remodelers and builders about their experiences with search engine marketing. My conclusion? If SEO and pay per click (PPC) were competing for the next presidency, SEO would win in

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