We live in a visual world, and having great photographs of your projects is key to presenting your work in the best light possible, from beginning to end. Not just for using in your marketing on your website, social media networks, and printed collateral like brochures and newsletters, but to make a strong case for
Reviews are the lifeblood of any remodeling company. But are you getting the best social proof of your company’s performance from your clients? Social proof is simply getting credit for what you’re already doing, says Josh Kelly. But it can spur your company to massive growth when done right. In this episode, Josh talks to
Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything
You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So
We wanted to kick off 2018 PowerTips TV with a special edition Throw-back. Right before we closed up shop for the holidays, we received word that our own Mark Harari won a MarCom Gold Award for his work on the Summit Kickoff Video we presented in Minneapolis in September. According to their website, “MarCom Awards
Whether you are looking to re-build your website in 2018, or perhaps you are building a site for the first time, it’s imperative to find a Content Management System (CMS) that will allow you and your staff to make changes to your website quickly and easily. We have many members who have built their remodeling
Your website should be more than an online brochure with pretty pictures of the projects you have completed. It should be a living, breathing, lead-generation machine. It should be the “Hub” of your digital marketing/content strategy and treated that way when looking at building or re-building your remodeling company’s website. Choosing a website developer to
*This post has been updated to reflect 2020 data. Our team at Builder Funnel attends the annual Digital Marketing Conference INBOUND in Boston every year. We know we are always bound to come back to Colorado Springs overflowing with new ideas, inspiration, and technology updates for the coming year. 2017 was no exception. With a
As we prepare to launch our next season of PowerTips TV, using video as a key component to a healthy content marketing plan is, of course, top of mind. Why are online marketers spending so much time and effort producing and delivering video content? According to the Content Marketing Institute (CMI), your audience is 10
Learning the best way to work with purchasing managers can help create great outcomes for both sides of the remodeling business. With over a decade of experience in operations and purchasing for a national homebuilder, Bradley Hartmann has researched and found the importance of having purchasing sales teams devote their time exclusively focused on the
Selema Lawson-Jack joins the show and discusses how she found a technology fix to solve an inventory management issue but expanded its capabilities to create efficiencies across the organization and generate revenue simultaneously. She talks about how Sortly, the affordable app she implemented, operates and how she integrated it into the organization successfully. Selema worked
The Great Recession gobbled up a whole slew of remodeling companies, but more of them fail during an economic expansion than during a contraction. Growth is great, but it’s risky, and knowing how not to grow will put you ahead of the game. In this hot market, there are so many opportunities, you can get ahead of
The Locus of Control is a concept that highlights one’s ability to control the outcomes and events in their lives. When applied in a business, The Locus of Control can increase productivity, and breed ownership and support. The Tim Faller Show welcomes back guest Jef Forward, to share his experiences surrounding the locus of control
Reviewing employees in the remodeling world is, at best, a struggle. It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration. Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest