As I mentioned in my last post, if you’re serious about leveraging the web to grow your remodeling business, you’ve got to think strategically about your online marketing. In addition to all of the core elements of a good online marketing strategy, growth-oriented remodelers must also create a robust presence on Houzz. Why Houzz Deserves
If you’re serious about leveraging the web to grow your business, I challenge you to answer these three questions: Where do you want to take your business over the next three years? What’s your online marketing strategy? How do you measure your progress? I’m willing to bet you a beer (heck, make it a steak
When you’re running a small-medium sized remodeling company, you likely have a limited budget for advertising and marketing. It’s understandable—even advisable—to direct the bulk of your limited budget to programs you believe will generate a rapid and measurable return on investment. Considering that even marketers are skeptical about social media’s short-term lead/sales generation potential, it’s
Have you heard of Instagram? I’m sure you have since they were acquired by Facebook for $1 billion dollars back in 2012. Now why would they do that? Forbes gave us 10 reasons why here, but I think they did because they realized that’s where the younger generation was gravitating. That’s where the eyeballs were
Woah. That’s a big question. But it’s an important one. (and getting more important) In this post, I’m going to do my best to lay out the “perfect” internet marketing system, knowing that there isn’t a “perfect” system out there. My goal for this post is to show you what a REALLY, REALLY good system
Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million
We all need a business mentor to guide us as we attempt to navigate the difficult path of our careers. Now, if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki, or David Ogilvy (often called The Father of Advertising), to name a few. But for me, that guiding light is none other than Michael
SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For
Selling to high-end clients is arguably one of the quickest ways to increase revenue and improve your profitability. In today’s episode of PowerTipsTv, I’ll give you some tips and tactics to attract the strong purchasing power of this coveted market segment. Special thanks goes out to @LeoLantz for requesting today’s topic! Have a question you
Is your Facebook page under performing? Many remodelers make the mistake of thinking “as long as I post once a day, I’m doing social media marketing.” This couldn’t be further from the truth. The whole point is to be recognizable. You want people to know your brand. You want to be top of mind when
