“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t
Based on what I know about our readers, there’s a 72% chance that you are a self-proclaimed “full-service remodeler.” But what I don’t know is, what are you known for? Are you the “bathroom guy?” The “kitchen gal?” Or are you “the remodeling dude?” If it’s the last one, then you might be doing yourself
Do you know how effective your marketing is? I mean really know? If you’re serious about developing a marketing program that consistently delivers the best results, you need to start tracking the individual tactics you are putting out into the street. In today’s episode of PowerTips TV, I’ll share the key metrics you should be analyzing and
SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For
Managing a home improvement business is never easy. There are some tasks you love to do but quite a few you really hate. And you’ve probably got both on a mile-long list of things that need to be done. So many “time-management” experts tell us about the importance of having a To-Do list. But I
There are two types of remodelers in the world: those that are wildly successful and those that are . . . not so much. Well, over the years I’ve come to realize that there is one trait that the “not so much” group of remodelers are lacking. The good news is it’s not genetic. It can be
Parking lots, traffic lights, scribes and soapboxes. Do you know what these four things have in common? If you didn’t say “meetings” then this is a must-see episode of PowerTips TV! Whether you have two employees or 200, meetings are a must-do component to operating a successful remodeling company. But it takes more than just
Do you know how to identify a bad lead? If not then you are losing time. And time is your most precious commodity. I’ve already addressed the problem with “wearing too many hats” in a previous episode. There I discussed how critical it is for you to focus primarily on sales and marketing. However, that doesn’t mean
Will Hummel of Ferguson was sitting in on one of the Remodelers Advantage Roundtables™ Meetings that I ran this spring. At some point in the meeting Will said that what you want as a business person is a quick “yes” or a fast “no”. What you did not want was a slow “maybe.” Think about
How many times have you made a great presentation to a highly qualified client only to have them tell you “I’ll think about it” or “I’ll let you know?” How often do you enjoy a great conversation with someone for whom your company is a great fit, only to hear that they’re “gonna check out
