This week we are taking a closer look at what can go wrong with your website, no matter if you are just getting started, re-building or even evaluating your current website. On Tuesday’s PowerTip, Dave Kelley provided 5 things to keep in mind when looking at your domain name strategy, and today we throw it
A strong domain name strategy is a key component of any business’s overall digital plan. Whether you are registering a new domain name, or have used your current domain name for as long as you’ve had a website for your business, there are critical things to keep in mind in order to protect your brand
In May 2016 Mark Harari wrote about “5 Critical Elements to Having an Awesome Remodeling Website..” and in that post he emphasized the importance of your company’s website being “responsive” to mobile users. A year later we look further into why it’s critical to your business and if you haven’t addressed this, why you should
If there’s one question I get more often than any other, it’s “How can I get more leads?” Which of course does not have a quick and easy answer. This is the marketing equivalent of asking a remodeler “How much does it cost to remodel a kitchen?” There are dozens of various tactics you could
If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to
Are you using Houzz to promote your website online? I’d guess that about 90% of PowerTips readers are using Houzz. It’s a fantastic tool to get more exposure for your remodeling projects and your business. It can also be a great way to drive traffic back to your website. That said, you want to convert as
Members frequently email me with website questions. Over the years, I’ve been asked everything from on-page SEO techniques to logo placement. But by far the most common question I get is, “what am I doing wrong?” Yes, this broad, all-encompassing question always makes me chuckle. It’s virtually impossible to cover in an email. In fact,
I’m willing to bet just about every person reading this blog post has Google Analytics installed and is tracking their website activity. But, I’ll also wager that practically none of you look at the data on a regular basis—let alone take action on it. For the rare exceptions—the handful of you that review your Google
I’m going to preface this post by saying that SEO has become an extremely complex practice. MOZ details out their list of SEO factors and how they correlate in their detailed survey each year. Here are the 2015 results. Others say there are 200 factors that Google looks at. So how is a remodeler (not
Twenty years ago, lead nurturing looked like this for most business owners: Wait for the phone to ring. Call every person to talk about their project and pricing. Bring on a new client. Today, in 2016, the landscape for remodelers is vastly different and much more promising, primarily because we’re no longer at the mercy
Selema Lawson-Jack joins the show and discusses how she found a technology fix to solve an inventory management issue but expanded its capabilities to create efficiencies across the organization and generate revenue simultaneously. She talks about how Sortly, the affordable app she implemented, operates and how she integrated it into the organization successfully. Selema worked
The Great Recession gobbled up a whole slew of remodeling companies, but more of them fail during an economic expansion than during a contraction. Growth is great, but it’s risky, and knowing how not to grow will put you ahead of the game. In this hot market, there are so many opportunities, you can get ahead of
The Locus of Control is a concept that highlights one’s ability to control the outcomes and events in their lives. When applied in a business, The Locus of Control can increase productivity, and breed ownership and support. The Tim Faller Show welcomes back guest Jef Forward, to share his experiences surrounding the locus of control
Reviewing employees in the remodeling world is, at best, a struggle. It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration. Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest
As a society, we spend nearly four hours daily on our smartphones, a 59% increase compared to just two years ago. The total amount of time each person spends in front of all media per day is 12 hours and 21 minutes, up 11% over two years, and the amount of time we spend socializing