Sometimes when we think about the New Year and all our goals we want to achieve, we over-complicate things. I like to keep it simple. Want to grow your business? Focus on sales and marketing. Improving your production process won’t grow your business. Getting a new accounting software won’t grow your business. I’ve been thinking
After a recent speech I gave at the 21st Century Building Expo & Conference in Charlotte, I had the chance to chat with a group of remodelers and builders about their experiences with search engine marketing. My conclusion? If SEO and pay per click (PPC) were competing for the next presidency, SEO would win in
Working with remodelers from around the country gives us here at Builder Funnel an interesting point of view. We get to see how different remodelers handle various situations and can get sort of a bird’s eye view of the industry, especially when it comes to sales and marketing. There’s a massive emerging trend going on
There’s a handful of questions that I regularly get from remodelers. One of the most common relates to blogging. Here’s what I heard at more than one of our Roundtables meetings a few months ago. Hey Mark, I was thinking…most of us write blogs for our website, so why not share them with each other?
Have you ever heard of an A/B test? If you don’t know, an A/B test (a.k.a a split test) is a marketing method used to compare two variables. Most remodelers are familiar with this concept. Unfortunately, the vast majority do not use it as a tool. What’s worse, those that do, don’t do it right.
Did you know there’s a page every website has that can make you look horrible? Well there is, and it’s called the 404 error page. This page is shown whenever someone tries to visit a page on your website that simply doesn’t exist. And even if your website doesn’t have a 404 page set up,
Woah. That’s a big question. But it’s an important one. (and getting more important) In this post, I’m going to do my best to lay out the “perfect” internet marketing system, knowing that there isn’t a “perfect” system out there. My goal for this post is to show you what a REALLY, REALLY good system
Few remodelers pay much attention to their web traffic statistics, and fewer still know how to use that data effectively. Ignoring your web traffic statistics is bad enough, but misinterpreting them could be even worse. One of the more potentially misleading statistics for remodelers is a website’s total traffic. Looking at the total traffic without
So more and more of your leads are coming from the web, right? But here’s the question … Are you happy with how many are converting to solid, set appointments and sales? If not, you’re not alone as many remodelers are experiencing lackluster ‘conversion rates’ with web shoppers. Well, listen up as we’re about to
Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million
