DISC Personality Types Chart: How D, I, S, and C Buyers Make Decisions
By Victoria Downing Originally published January 12, 2024 The DISC personality types chart maps four behavioral styles: Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C), and it predicts how each type makes buying decisions. Once you can spot which style a prospect leans toward, you can tailor your sales approach to the way they […]
Construction Progress Photography: A Remodeler’s Guide to Before, During, and After Photos
By Greg Woleck Originally published April 23, 2019 Construction progress photography is the practice of documenting a remodeling project visually from start to finish: before demolition, during construction, and after completion. Done well, it builds your portfolio, fuels your marketing, strengthens award entries, and helps close future leads. We live in a visual world, […]
The 4-1-1 Social Media Content Strategy (and How to Use It)
A social media content strategy is a simple framework that tells you what to post and how often, so your feed stays useful instead of turning into a stream of self-promotion. The 4-1-1 rule is one of the easiest strategies to follow, and it works especially well for remodelers who want social media to bring […]
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“Production is where profit is protected or destroyed.” — Steve Wheeler