Originally published July 29, 2014 | Last updated 2026 The best way to close a sale without pressure is to assume the sale: move forward as if the yes is inevitable. When you have done the work up front to qualify the prospect and match your solution to what they actually need, closing stops being […]

Why hiring is harder than ever—and what remodelers can do to fight the labor shortage.

Originally published September 8, 2015 | Last updated 2026 The most important Facebook metrics to measure are organic reach, engagement, and engagement rate. Reach tells you how many people saw a post, engagement tells you how many did something with it, and engagement rate ties the two together into a single percentage you can compare […]

Originally published April 12, 2016 | Last updated 2026 The most useful Google search tricks are search operators: quotes to lock in an exact phrase, the minus sign to throw out words you don’t want, site: to search inside one website, filetype: to pull up documents like PDFs, the asterisk as a wildcard for the […]

When most people think about hiring a general contractor, they think about craftsmanship, timelines, portfolios, communication, tenure, and reputation. Those things matter enormously.  But there’s a less glamorous dimension of construction that rarely gets talked about, one that quietly determines whether your project finishes on time, whether your subcontractors show up motivated, and whether the […]

If a homeowner asked an AI assistant, not Google, an actual AI assistant to find the best remodeler in the area, would your company even come up? Homeowners are increasingly skipping the search results page and just asking AI tools like ChatGPT, Google Gemini, and Claude for a recommendation — then calling one of the […]