As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation. But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the
Working remotely, working on-site with clients and adhering to CDC restrictions, an upcoming election, social unrest and an economy that is slowly starting to recover. Everyone is adjusting to the new world of work, and it sounds as though making those adjustments will continue into 2021. How can you help your team connect and engage
As remodeling business owners, many of us do long-term planning, but is there a detailed strategic plan for the coming year? In this episode, we talk about the benefits of an off-site planning retreat to chart your course for the coming year with Robert & Evelyn Lenton, co-owners of Lenton Company, Inc. in Palmdale, CA.
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build
Conferences, blog posts, podcasts, webinars, roundtables peer groups, consulting, coaching… information is everywhere. But, just because you’re opening yourself up to these opportunities to learn, it doesn’t mean anything will ever change. The hard part is what comes after you get the information. John Lessick joins Victoria and Mark to discuss how to take what
Human Resources Compliance is a massive undertaking and as small business owners, most of us can’t afford to hire a full-time HR person. So what do we do? We either add it to the ever-growing list of “hats” we wear as an owner, or give it a staff member who is not trained or up
Many remodelers dream of one day building a high volume remodeling company. Others aren’t sure it’s worth the effort. In this episode, we talk to Jake Schloegel about what it takes to grow a high volume remodeling business. Why build it? Who should be involved? What are the expectations? Jake is the Founder of Schloegel
Seemingly everywhere you turn these days, you hear the phrase “survive and thrive” as it relates to your business. But it takes more than a catch-phrase and a couple of tips to make it a reality. In this episode, we talk to Wayne Ottum about how to get focused, get real, and get moving to
As a remodeling business owner, building wealth and financial security is something everyone wants to achieve. Unfortunately, it’s something that many of us put off because the needs of today are more pressing, especially with the current market. In this episode, Victoria and Mark talk to George Kall about tips and advice on planning for
Steve Baker joins Victoria and Mark to talk more about the benefits and advantages of open book management, as well as some of the challenges that business owners face. Steve is Vice President of The Great Game of Business, Inc. and co-authored Get in the Game as well as the update of the number one
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