Originally published September 8, 2015 | Last updated 2026 The most important Facebook metrics to measure are organic reach, engagement, and engagement rate. Reach tells you how many people saw a post, engagement tells you how many did something with it, and engagement rate ties the two together into a single percentage you can compare
Originally published April 12, 2016 | Last updated 2026 The most useful Google search tricks are search operators: quotes to lock in an exact phrase, the minus sign to throw out words you don’t want, site: to search inside one website, filetype: to pull up documents like PDFs, the asterisk as a wildcard for the
A social media content strategy is a simple framework that tells you what to post and how often, so your feed stays useful instead of turning into a stream of self-promotion. The 4-1-1 rule is one of the easiest strategies to follow, and it works especially well for remodelers who want social media to bring
By Mark Harari Originally published May 15, 2018 Small business owner work-life balance starts with a simple, hard habit: leaving the office on time. For a remodeling business owner, the fastest way to win back your evenings is to take control of your day so the work does not spill into the night. Work-life balance
By Mark Harari Originally published November 27, 2018 The short version, 5 ways to improve company culture as you grow: Lead from the top. Model your values yourself, especially work/life balance. Run weekly all-hands meetings so no one operates in a vacuum. Tie goals to values, broken down by department. Celebrate small wins, not just
By Mark Harari Originally published October 17, 2017 A work in progress report (WIP) is a schedule that calculates earned revenue and over and under billings on each active job. It is one of the most important financial tools a remodeling company has, and one of the easiest to get wrong. I have given two
Free Download Below I was watching Music by John Williams the other night. It’s a documentary about the maestro’s life on Disney Plus. And I’ll just say it… I don’t throw the word genius around lightly. But John Williams? The guy is a genius. In my opinion, he’s one of the greatest composers who ever lived.
Every remodeling company has a few jobs they don’t talk about. You know the ones. The job that went sideways halfway through.The estimate that looked fine… until it absolutely wasn’t.The client who turned out to be Miranda Priestly You finished it.You survived it.You might have even joked about it afterward. “Yeah… let’s not do that
I was watching Star Trek on Saturday. Specifically the first of the newer movies with Chris Pine as Captain Kirk. I’ll admit it — I’m a bit of a Trek fan. I grew up on Star Trek: The Original Series, spent plenty of time with Star Trek: The Next Generation, and I’ve always enjoyed the
Communication problems rarely show up with flashing lights. There’s no alarm that goes off saying, “Attention everyone: miscommunication is currently in progress.” Instead, they creep in quietly. A sentence that wasn’t quite clear. An assumption that wasn’t verified. A message that sounded perfectly obvious to the person sending it, but meant something completely different to