A social media content strategy is a simple framework that tells you what to post and how often, so your feed stays useful instead of turning into a stream of self-promotion. The 4-1-1 rule is one of the easiest strategies to follow, and it works especially well for remodelers who want social media to bring […]

A construction change order is a written modification to the original contract that adjusts the scope, price, or schedule of a project. The contractor and the client both sign it before the changed work begins. Change orders are tough. It is hard to get everyone on the same page, and harder still to get paid […]

By Mark Harari Originally published May 15, 2018 Small business owner work-life balance starts with a simple, hard habit: leaving the office on time. For a remodeling business owner, the fastest way to win back your evenings is to take control of your day so the work does not spill into the night. Work-life balance […]

By Mark Harari Originally published July 23, 2019 The fastest way to get more remodeling leads is to put your pricing on your website. It sounds backward, but being open about cost is one of the most effective ways to attract qualified prospects and filter out the ones who were never going to hire you. […]

Organizational health is not what most leaders think it is. It is not about being nice all the time, avoiding conflict, or making everyone happy. A healthy organization is not necessarily comfortable. It is clear. It is direct. It is one where difficult things get said in the room rather than managed in the parking […]

By Spencer Powell, Builder Funnel Originally published October 11, 2016 Advertising with Houzz means using the platform’s free profile, its paid Houzz Pro tools, and its lead products to put your remodeling work in front of homeowners who are actively planning projects. But the highest-leverage move is often free: turning your project pages into a […]