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[PowerTips Unscripted] Ep.128: Demography is Destiny with Kenneth Gronbach
As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation. But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the
[PowerTips Unscripted] Ep.127: Engaging Employees in the New Normal with Rick Bowers
Working remotely, working on-site with clients and adhering to CDC restrictions, an upcoming election, social unrest and an economy that is slowly starting to recover. Everyone is adjusting to the new world of work, and it sounds as though making those adjustments will continue into 2021. How can you help your team connect and engage
[PowerTips Unscripted] Ep.126: Off-site Planning for the Coming Year with Robert & Evelyn Lenton
As remodeling business owners, many of us do long-term planning, but is there a detailed strategic plan for the coming year? In this episode, we talk about the benefits of an off-site planning retreat to chart your course for the coming year with Robert & Evelyn Lenton, co-owners of Lenton Company, Inc. in Palmdale, CA.
Ep.125: Building Meaningful Customer Personas with Aimee Pagano
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build
Ep.124: Applying What You Have Learned with John Lessick
Conferences, blog posts, podcasts, webinars, roundtables peer groups, consulting, coaching… information is everywhere. But, just because you’re opening yourself up to these opportunities to learn, it doesn’t mean anything will ever change. The hard part is what comes after you get the information. John Lessick joins Victoria and Mark to discuss how to take what
Ep.123: Ever-changing Compliance and How it Impacts Your Small Business with Stuart Jackson
Human Resources Compliance is a massive undertaking and as small business owners, most of us can’t afford to hire a full-time HR person. So what do we do? We either add it to the ever-growing list of “hats” we wear as an owner, or give it a staff member who is not trained or up
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