[PowerTips Unscripted] Ep.128: Demography is Destiny with Kenneth Gronbach

As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation.

But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the United States, the Americas and the world, and we will hear what that means to your business now and in the future.

Ken is President/CEO of KGC Direct and is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy.

Victoria, Mark and Ken talk more about:

  • Ken’s transition from Marketing into Demography
  • The relationship between markets and demographic data
  • The effect Covid-19 will have on the demographic landscape in the United States
  • The generations in the US that will be the most influential in the next 20 years
  • The categories/sectors of commerce that will suffer and which will flourish demographically going forward

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[PowerTips Unscripted] Ep.127: Engaging Employees in the New Normal with Rick Bowers

Working remotely, working on-site with clients and adhering to CDC restrictions, an upcoming election, social unrest and an economy that is slowly starting to recover.

Everyone is adjusting to the new world of work, and it sounds as though making those adjustments will continue into 2021.

How can you help your team connect and engage with their work?

Our guest today, Rick Bowers, President of TTI Success Insights, shares tips and tools to help business owners and leaders make the changes they need to master the ‘re-boarding’ process.

Rick is the President of TTI Success Insights and keynote speaker at TTI Success Insights International Conference. Rick has over 30 years of experience with talent management tools and has trained people on effective talent management techniques in over 30 countries on six continents.

Victoria, Mark and Rick talk more about:

  • Background and overview of TTI Success Insights
  • The concept of “re-boarding”
  • What the new normal looks like for businesses and organizations
  • How business owners and leaders can use the tools available through TTI Success Insights

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[PowerTips Unscripted] Ep.126: Off-site Planning for the Coming Year with Robert & Evelyn Lenton

As remodeling business owners, many of us do long-term planning, but is there a detailed strategic plan for the coming year?

In this episode, we talk about the benefits of an off-site planning retreat to chart your course for the coming year with Robert & Evelyn Lenton, co-owners of Lenton Company, Inc. in Palmdale, CA.

Robert has built Lenton Company into the premier Design/Build firm in his market over the past 35 years. Evelyn joined the business in 2018 after retiring from a career in education.

Victoria, Mark and the Lentons talk more about:

  • The initial inspiration for the long-term planning retreat
  • What the primary goals of the weekend were
  • Who participated in the retreat and what the outcome was
  • Lessons learned; what will you do differently next year?

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Ep.125: Building Meaningful Customer Personas with Aimee Pagano

The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect.

The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build meaningful personas to shape the way they go to market?

In this episode, Aimee Pagano talks with Victoria and Mark about the process of building these vital tools and what a remodeling firm can do with them.

Aimee is the Senior Digital Advisor at HighRoad Solutions, a smartech data integration company for associations. She has 20 years of marketing and communications experience and her specialties include persona development, content strategy and generation, lead gen, and website development / optimization.

Victoria, Mark and Aimee talk more about:

  • What a customer persona is and how remodeling firms would use it.
  • What the building blocks are for customer persona development.
  • Working without data.
  • What you do with the customer personas once you’ve developed them.
  • Who should be involved when going through a customer persona exercise.
  • And more…

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Ep.124: Applying What You Have Learned with John Lessick

Conferences, blog posts, podcasts, webinars, roundtables peer groups, consulting, coaching… information is everywhere.

But, just because you’re opening yourself up to these opportunities to learn, it doesn’t mean anything will ever change.

The hard part is what comes after you get the information. John Lessick joins Victoria and Mark to discuss how to take what you’re learning and applying it to make you and your business stronger.

John Lessick is the President and Owner of APEX Wood Floors, Inc. in Chicago, IL. In 1985, John joined APEX as an apprentice and spent nine years learning every facet of the business before purchasing the company in 1994. Thanks to his expertise and vision, the business has blossomed and evolved, growing from 5 employees to nearly 25 over the last 25 years.

Victoria, Mark and John cover:

  • How outside resources and advisors have helped.
  • How the 3-5 year plan that John has put together has helped his business.
  • Learning about and implementing LEAN process improvement.
  • Specific examples of how John has implemented changes in his business.
  • And more…

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Ep.123: Ever-changing Compliance and How it Impacts Your Small Business with Stuart Jackson

Human Resources Compliance is a massive undertaking and as small business owners, most of us can’t afford to hire a full-time HR person.

So what do we do? We either add it to the ever-growing list of “hats” we wear as an owner, or give it a staff member who is not trained or up to speed on the various rules and regulations, both at the State and Federal level. So with the ever-changing rules, how is a small business owner to keep up?

In this episode, we talk with Stuart Jackson about ways a business owner can easily manage their HR needs, stay compliant and avoid costly administration mistakes and errors along the way.

Stuart is President of AllMyHR, an outsourced HR services firm with a dedicated team of credentialed experts and a complete compliance platform to help hundreds of companies across the U.S. and Canada.

Victoria, Mark and Stuart talk more about:

  • How small businesses are dealing with all the problems COVID has introduced.
  • The challenge of keeping up with continually-changing compliance standards.
  • Building a compliant company handbook to protect your company as well as your employees.
  • Advantages to outsourcing your HR department.
  • An economical way to set up required training and compliance.

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Ep.122: Growing a High Volume Remodeling Business with Jake Schloegel

Many remodelers dream of one day building a high volume remodeling company. Others aren’t sure it’s worth the effort.

In this episode, we talk to Jake Schloegel about what it takes to grow a high volume remodeling business. Why build it? Who should be involved? What are the expectations?

Jake is the Founder of Schloegel Design Remodel, an award-winning Design/Build firm in Kansas City. He started out in 1980 as a one-man company and has grown it, with the help of his team, to an operation exceeding $14 million of revenue annually. The company is now managed by Jake’s son, Charlie Schlegel and his business partner, Chris Peterson.

Jake has been a facilitator, instructor and facilitator for Remodelers Advantage for years and is very active in the remodeling community, having served as president of NARI from 1990 through 1992.

Victoria, Mark and Jake talk more about:

  • Some background on Jake, his business and what prepared him for growth.
  • Who helped Jake in building the company.
  • The key components necessary for sustainable growth and the rewards.
  • Why Jake wanted to achieve high volume.
  • What Jake would do differently if he could have some do-overs.

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Ep.121: Creating Your Own Economic Recovery with Wayne Ottum

Seemingly everywhere you turn these days, you hear the phrase “survive and thrive” as it relates to your business. But it takes more than a catch-phrase and a couple of tips to make it a reality.

In this episode, we talk to Wayne Ottum about how to get focused, get real, and get moving to take control and create an authentic plan to not just survive, but thrive, in uncertain times!

Wayne is president of Ottum Enterprises in Kirkland, Washington, and we’re excited to announce that Wayne is also the newest member of the Remodelers Advantage Consulting Team.

Wayne has over 3 decades of experience helping businesses and leaders be more focused, productive, and successful. His Lead from Strength methods and tools have guided those in the remodeling industry and other professional services firms to become extraordinary businesses and leaders.

In this episode, Victoria, Mark and Wayne Cover:

  • What drives you and your business? What are you passionate about
  • What “leading from strength,” means to a business owner.
  • Creating your own economic recovery.
  • What “Get focused, get real, and get moving” means.

Upcoming FREE Webinar:
If you would like to hear more from Wayne and our team of business consultants and coaches, we will be hosting a FREE Webinar on September 9th; Riding The Wave – Accelerating Pre-Production to Meet Today’s High Demand. Wayne will join Doug Howard, Tim Faller and Steve Wheeler for this 90-minute presentation about how to take advantage of this recent surge in business and preparing for success in 2021. Click Here for more and to reserve your seat.

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Ep.120: Personal Wealth Building for Business Owners with George Kall

As a remodeling business owner, building wealth and financial security is something everyone wants to achieve.

Unfortunately, it’s something that many of us put off because the needs of today are more pressing, especially with the current market.

In this episode, Victoria and Mark talk to George Kall about tips and advice on planning for your future financial security today.

George is the owner of Metro Building and Remodeling Group, a Design-Build firm just outside of Washington DC in Ashburn, VA. George started the company seven years ago and now employs a team of 9 and was recently ranked #107 on this year’s Remodeling Magazines list of largest remodelers.

Victoria, Mark and George talk more about:

  • Establishing a company 401k and how you personally implement it for you and your family.
  • Setting aside money for your family.
  • Planning for uncertain times like we are in now.
  • Using credit cards and obtaining loans for the business.
  • One suggestion for personal wealth building

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Ep.119: Creating Rapid Financial Results and Lasting Cultural Change with Steve Baker

Steve Baker joins Victoria and Mark to talk more about the benefits and advantages of open book management, as well as some of the challenges that business owners face.

Steve is Vice President of The Great Game of Business, Inc. and co-authored Get in the Game as well as the update of the number one bestseller, The Great Game of Business—20th Anniversary Edition.

Known for his engaging and irreverent style, Steve is a top-rated, sought-after speaker and coach on open-book management, strategy and execution, leadership, and employee engagement.

Victoria, Mark and Steve talk more about:

  • The best reasons that a business owner should teach their people business
  • Common perceptions that employees have of ownership when there isn’t open-book transparency
  • How employees can benefit from an open-book policy
  • How you can get started
  • And more…

Resources mentioned in this Episode:

The Great Game of Business

Download the Get in the Game Audiobook

R/A Lumber Yard Run Calculator 

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