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Category: PowerTips Unscripted

Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [Best of PowerTips Unscripted]

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. On this episode of Best of Powertips Unscripted, Tanya Bamford joins Victoria and Mark to share how

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How To Double The Number Of Top Leaders In Your Remodeling Comapny: Hire And Train More Women, Featuring Iris Harrell – [PowerTips Unscripted] S4 E8

In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators,

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