Originally published September 22, 2015 | Last updated 2026 The best Houzz strategy for contractors depends on your budget and on how much of your marketing you actually need Houzz to carry. The four options range from a basic professional profile to a fully optimized Houzz Pro program. The right choice is whichever one covers
Originally published September 8, 2015 | Last updated 2026 The most important Facebook metrics to measure are organic reach, engagement, and engagement rate. Reach tells you how many people saw a post, engagement tells you how many did something with it, and engagement rate ties the two together into a single percentage you can compare
A social media content strategy is a simple framework that tells you what to post and how often, so your feed stays useful instead of turning into a stream of self-promotion. The 4-1-1 rule is one of the easiest strategies to follow, and it works especially well for remodelers who want social media to bring
We talk to many remodelers who think that keeping their pricing private protects them from getting undercut. It’s costing them the buyers who were ready to say yes. Ten years ago, pricing existed to help sales close deals. Today it also helps marketing attract the right visitors and gives AI systems something concrete to cite.
Organizational health is not what most leaders think it is. It is not about being nice all the time, avoiding conflict, or making everyone happy. A healthy organization is not necessarily comfortable. It is clear. It is direct. It is one where difficult things get said in the room rather than managed in the parking
By Spencer Powell, Builder Funnel Originally published October 11, 2016 Advertising with Houzz means using the platform’s free profile, its paid Houzz Pro tools, and its lead products to put your remodeling work in front of homeowners who are actively planning projects. But the highest-leverage move is often free: turning your project pages into a
Here’s something I keep seeing in residential remodeling companies: Strong sales. A growing pipeline. A good reputation in the market. And quietly, beneath all of it, good tactical leaders are leaving. Not because the work isn’t meaningful. Not because they don’t believe in what the company is building. But something about working inside the organization
Building the pre-closeout quality system that prevents punch lists from accumulating in the first place. If you only have systems for the end of the project, you’re already managing the consequences of not having systems during it. Zero Punch List isn’t a closeout strategy. It’s a production strategy that makes closeout easy. PM Site Visit
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand
Are you like me? When you get an email from someone with a misspelled word, do you look at the keyboard to see if the wrong letter is adjacent to the correct one? Or what about this: whenever you have to write “Wednesday” do you say “wed-nez-day” in your head? I do that, too. And