Are you using Houzz to promote your website online? I’d guess that about 90% of PowerTips readers are using Houzz. It’s a fantastic tool to get more exposure for your remodeling projects and your business. It can also be a great way to drive traffic back to your website.
That said, you want to convert as many of those Houzz visitors into leads as you can. Recently, Brian Whipple, an account manager on my team here at Builder Funnel, ran a pretty cool experiment that has started generating additional leads from Houzz. Today, I want to share that experiment and the steps needed to implement it right away.
How You’re Maybe Generating Leads from Houzz Today
Before I share the experiment, I want to briefly go over how you might be generating leads from Houzz today. Visitors might be using the “Contact Me” button that Houzz has available. They also might call you directly or visit your website. I’ve highlighted those three areas below.
Euro Design Build Houzz Profile
Unfortunately, even if they do visit your website, they might go to your Contact Us page, but chances are, your site isn’t set up to convert these visitors effectively.
In addition, most people probably browse Houzz for hours, so you need some way to grab their attention—aside from the standard “Contact Me” button.
How to Generate More Leads from Houzz
So, how can you use a different approach to start getting more traction? Here’s where Brian’s tip comes in.
When people are on Houzz, they look at your Projects Tab and your Ideabooks tab. Your Projects Tab has some big opportunities. Take a look at what Brian did for our client Euro Design Build.
He placed an eBook as a free offer on each one of the projects. The download now button takes the visitor back to the website, but it requires that they fill out Name, Email, etc.
Euro Design Build Plano, Texas Remodeling Project
These targeted call-to-action buttons haven’t been up for long, but they’ve already started to generate the first few leads.
Your Next Steps
- Create a free educational offer like an eBook
- Build a landing page (conversion page) on your website to capture information
- Put the following code on each of your project pages (replace the “Really Cool Book Title” and the example URL with the landing page URL from step 2.)
[snippet slug=houzz-download-button lang=html]
What about you?
Have you tried anything like this before? What were the results? If not, will you give it a try? I’d love to hear from you in the comments section below!