Earlier this year, we all got hit with a big shock to our world. The global pandemic had impacts on our personal lives, our businesses, and just about everything in between.
It feels like you can’t even go 24 hours without someone talking about COVID-19. See, even I just brought it up.
But we’re not going to focus on that. Today, I want to walk you through an interesting trend I’m seeing.
I’m in the fortunate position to have a more global perspective as to how this year has impacted remodeling companies. My company works with over 100 remodelers throughout the U.S. and Canada, so I can spot trends, common challenges, and opportunities.
In this article, I’m going to share six things I’ve learned or confirmed since the pandemic hit.
Content is Still King
When everything started happening in March, the world froze for a minute. Sales conversations screeched to a halt and leads dropped. But when everyone started to normalize a little bit (within about 30-45 days), I noticed a HUGE upswing in leads across the country for our clients.
As I dug deeper to try to figure out why, I realized that this pandemic was playing right into the hands of companies that had been invested in content marketing, their websites, and SEO.
Word of mouth and referral leads dried up and online activity spiked even more than usual.