You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business.
So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand out, attract the best clients, and win every sale that comes your way.”
Mark is an accomplished speaker and writer, as well as the Vice President of Remodelers Advantage, President of R/A Marketing Inc., author, and co-host of this podcast. He provides strategic direction for Remodelers Advantage’s internal and external marketing and communications programs, in addition to being responsible for the company’s brand identity, and ensuring marketing alignment across all channels.
Victoria and Mark talk more about:
- The “six stones”
- How narrowing your focus can broaden your appeal
- Marketing plans VS. marketing budgets
- And more…
Links from this episode:
Lobster on a Cheese Plate on Amazon
Lobster on a Cheese Plate Audiobook on Amazon’s Audible