Most remodeling companies hire on feel. The person shook hands right, knew somebody we knew, and could start Monday. Fletcher Wimbush, CEO of Discovered and creator of the FACT Driven Hiring System, has spent his career on the parts of hiring most of us rush or skip. In this episode he walks Greg through a […]

A remodeling job gets estimated at 112 working days. It finishes at 368. This spring, production managers in six Remodelers Advantage Production Manager Roundtable (PMRT) groups put their schedule numbers side by side. Inside a single group, one company was slipping about one job in ten. Another was slipping more than half. Same kind of […]

This episode digs into what it takes for a local plumbing company to compete as private equity money reshapes the trades. Max Hicks, founder of Reliant Plumbing, shares how he went from a teenage work program and union plumbing to building a multi-market company across Texas. We discuss scaling without losing service quality, communicating value […]

Greg Woleck talks with Jef Forward, founder, president, and owner of Forward Design Build Remodel in Ann Arbor, Michigan, about what it really takes to improve leadership from the top down. The conversation centers on self-awareness, vulnerability, and how Jef is using AI and DISC profiles to coach himself and his team in real time. […]

EPISODE SUMMARY If you pulled your last 10 change orders and sorted them into two piles — things you truly couldn’t have known, and things the client added or you didn’t nail down up front — which pile would be bigger? For most design-build firms, it’s the second pile, and Greg opens this episode arguing […]

If a homeowner asked an AI assistant, not Google, an actual AI assistant to find the best remodeler in the area, would your company even come up? Homeowners are increasingly skipping the search results page and just asking AI tools like ChatGPT, Google Gemini, and Claude for a recommendation — then calling one of the […]