In this episode of the Why We Build Podcast, Greg Woleck sits down with Rick Storlie, founder of Builder Lead Converter, to talk about a problem many remodelers know all too well: the phone is ringing, leads are coming in, but margins are still tight and too many of the wrong clients are filling the […]

I was watching Star Trek on Saturday. Specifically the first of the newer movies with Chris Pine as Captain Kirk. I’ll admit it — I’m a bit of a Trek fan. I grew up on Star Trek: The Original Series, spent plenty of time with Star Trek: The Next Generation, and I’ve always enjoyed the […]

In this episode of The Why We Build Podcast, Greg Woleck sits down with contractor and entrepreneur Anthony Hicks to talk about one of the biggest frustrations in construction: the broken bidding and estimating process. After more than 30 years in the field, Anthony has seen firsthand how much time contractors lose chasing unclear opportunities, […]

Communication problems rarely show up with flashing lights. There’s no alarm that goes off saying, “Attention everyone: miscommunication is currently in progress.” Instead, they creep in quietly. A sentence that wasn’t quite clear. An assumption that wasn’t verified. A message that sounded perfectly obvious to the person sending it, but meant something completely different to […]

In this episode of the Why We Build Podcast, host Greg Woleck and guest Jack Borovitz discuss the role of AI in the remodeling industry.  They explore common misconceptions about AI, its practical applications, and the ethical considerations that come with its use. Jack emphasizes the importance of starting small with AI implementation, the need […]

Why We Build Podcast Women in Remodeling Sales: Confidence, Competence & Career Growth Sales in residential remodeling isn’t just about numbers. It’s about trust. When you walk into someone’s home, you step into their most personal space. That changes the conversation. It requires empathy, clarity, emotional intelligence, and the ability to guide clients toward decisions […]