Why This Story Matters Again—After Alex Honnold’s Live Netflix Skyscraper Climb With Alex Honnold once again capturing global attention—this time scaling a skyscraper live on Netflix—the lessons from his approach to risk, preparation, and progress are more relevant than ever. While the setting may have changed, the mindset required to move deliberately, stay disciplined, and […]

Why We Build Podcast Episode: Capturing Leads 24/7: How AI & Automation Turn Marketing Into Revenue Host: Greg Woleck Guest: Rathna Ramakrishnan, CEO of Remodeler Digital Most remodeling businesses are built for business hours. Homeowners aren’t. In this episode, Greg sits down with Rathna Ramakrishnan to unpack how remodelers can use AI and automation to […]

In this episode of PowerTips Unscripted, host Victoria Downing interviews Robert Gurinowitsch who shares insights on incorporating state-funded projects into a remodeler’s revenue stream. Robert explains how these opportunities can be lucrative but require navigating government regulations and compliance. Robert Gurinowitsch is the regional program manager for Best Bath. Best Bath has been providing over […]

Keywords remodeling, business growth, financial metrics, project management, accountability, strategic planning, numbers, decision making, profitability, construction industry Summary In this episode of the Why We Build Podcast, host Greg welcomes Doug Howard, a seasoned consultant in the remodeling industry. They discuss the critical role of numbers in making informed business decisions, the importance of understanding […]

In remodeling, success can be deceiving. From the outside, a company may look like it’s thriving—busy schedules, impressive projects, full pipelines, and great-looking social media. But underneath that momentum, many businesses are far more fragile than they appear. When conditions change—as they always do—that fragility gets exposed. I’ve spent a lot of time thinking about […]

A remodeler once told me, “Greg, the mistakes that cost me the most were the ones I never slowed down long enough to notice.” That line stuck with me because in remodeling, projects rarely fall apart in one dramatic moment. They unravel quietly, in dozens of small lessons we never stop long enough to capture. […]