The members of our Roundtables™ peer groups are smart cookies. I’m always impressed with their creativity. Here is one example of putting that creativity to good use in developing a successful marketing program.
In addition to snow and ice, winter usually brings with it a slowdown in remodeling business. To counteract that trend, ARC Design-Build, Inc., ran two promotions in its winter newsletters and reaped lots of new contracts.
The first promotion, which appeared in the company’s December newsletter, offered clients a 50-percent discount on their design contract if they signed a construction contract, too. “The result was five signed contracts for jobs ranging from $10,000 to $50,000 in January,” says Anders Adelfang, president of the Huntsville, Ala.-based remodeling firm. “Customers came out of the woodwork.”
ARC Design-Build ran its second promotion in its February newsletter, this time to capitalize on Valentine’s Day. Dubbed a “Sweetheart of a Deal,” the promotion offered a two-day weekend getaway at an upscale hotel to clients who signed design contracts with the company throughout the month of February.
“This time, we wanted to market to women because they often make the final decision on whether to do the remodeling project,” says sales and marketing associate Megen Heslip. “We wanted to give them a Valentine’s gift to get out of the house when they are tired of looking at their remodeling project. We figured that would give them an incentive to sign design contracts with us and also enhance their warm feelings about our company.”
The numbers are still being tallied on the number of clients who took up ARC Design-Build on its Valentine’s Day offer, but the promotion is already proving popular—and fruitful.
This is just one of the tactics that is shared among members of our learning community. By working together, everyone saves time and effort as they move their companies to the next level of success. Isn’t it time you joined? Give us a call at 301-490-5620 today.