Do you know where you are going?
A wise man once said “If you don’t know where you are going, any road will take you there!” Yet business experts agree that goals power businesses. By defining your business goals for the coming year, you’ll be able to target your marketing efforts to reach them.
Carefully aiming your marketing efforts has two wonderful benefits:
So, what are the long and the short range goals of your business?
Where you are today:
Where you want to be:
The answers to these questions will open up an entirely different view of your company. If you’re not sure of some of the answers, ask your clients! A simple phone call-survey may uncover advantages that you haven’t been taking advantage of.
This information about your company will help you see a larger picture which will be a great help in deciding on the direction you’d really prefer to take. Take the time to reflect a bit on how you want your company to affect your future. Then create the marketing plan that helps you get there.
Have you done this exercise before? Are you stuck answering any of the questions? Let me know!