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Author: Spencer Powell

Get More Houzz Leads With This One Simple Tactic

Are you using Houzz to promote your website online?  I’d guess that about 90% of PowerTips readers are using Houzz.  It’s a fantastic tool to get more exposure for your remodeling projects and your business.  It can also be a great way to drive traffic back to your website. That said, you want to convert as

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Pokémon Go for Design Build Remodelers? What You Need to Know

If you haven’t heard of Pokémon Go in the last month or so, you’ve really got to watch the news or talk to a millennial once in a while. It’s huge right now and it could, potentially, be a great marketing tactic for you to exploit. What is Pokémon Go? Pokémon Go is a game that you

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How Remodelers Can Create a Killer Open House Campaign

What’s better than a job well done? A remodeling job that brings in more referrals. A common way to grow business is by hosting an Open House. Though there are some tried-and-true elements (yard signs, door flyers, anyone?), there’s a big opportunity that a lot of people overlook: and that’s integrating on-the-ground efforts with online

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SEO for Remodelers: Explained in 3 Easy Steps

I’m going to preface this post by saying that SEO has become an extremely complex practice. MOZ details out their list of SEO factors and how they correlate in their detailed survey each year. Here are the 2015 results. Others say there are 200 factors that Google looks at. So how is a remodeler (not

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4 Must-Haves for Generating High-Quality Remodeling Leads

Let me guess. You need more remodeling leads. If you tried digital marketing in 2015, you likely employed a combination of: email marketing social media website re-design And let me guess: few of the “leads” you received from these marketing initiatives turned into revenue-generating jobs. You’re not alone. Several times a week, we hear from

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Are Internet Remodeling Leads Worthless?

Twenty years ago, lead nurturing looked like this for most business owners: Wait for the phone to ring. Call every person to talk about their project and pricing. Bring on a new client. Today, in 2016, the landscape for remodelers is vastly different and much more promising, primarily because we’re no longer at the mercy

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Understanding Social Media for Your Remodeling Business

If you’re not using Facebook, your customers won’t find you. You don’t have a Twitter account for your business?  How do you even get by? You have to be on Houzz and Pinterest, or your business will decline. Sound familiar? Yes, these channels are important to your remodeling business but not just because they are

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Clearing the Confusion for Remodelers: CRM vs. Project Management Software vs. Marketing Automation

So I was at the Remodelers Advantage Technology Summit about a month ago.  We were a sponsor and also gave a Tech Talk on marketing automation.  Throughout the event, I talked to dozens of Remodelers Advantage members, and I couldn’t help but notice some confusion in the midst.  There were many excellent technology providers there, and

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Sales Enablement: Remodelers are Missing Opportunity with Website Leads

Working with remodelers from around the country gives us here at Builder Funnel an interesting point of view.  We get to see how different remodelers handle various situations and can get sort of a bird’s eye view of the industry, especially when it comes to sales and marketing. There’s a massive emerging trend going on

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