As a monthly feature here on PowerTips, we are now requesting book recommendations from our members and making them available for download/purchase.
This month we wanted to get some great books about Marketing, so who better to ask than members of our Marketing Tactical Roundtables Groups, Mimosa and Morpheus. These are remodeling marketing professionals who meet twice a year, similar to our Owner Roundtables, but speak specifically about marketing.
In the future we will tap into more of our member Roundtables groups, sponsors, associates and other thought-leaders who might give you the next great book to add to your growing library.
“Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz
Word of Mouth Marketing is full of simple tips and tricks to get your clients to talk about you.
“Raving Fans” by Ken Blanchard & Sheldon Bowles
We had our whole company read Raving Fans, even the carpenters. Word of mouth marketing starts with every single employee and occurs through every interaction that a client has with our company.
One of the key takeaways that helped us deliver better customer service through surveys specifically is that silence from a client is a message, as is “fine” or “okay”. Learning to really listen to customer responses is important. When a client doesn’t respond to a satisfaction survey, that isn’t a good indicator. We started following up with these clients, and really digging in to why they hadn’t responded. We uncovered some issues that we were able to deal with, and actually turned those clients into raving fans.
Coming off her MVP performance at her Spring meeting, Beth shared her reading list for 2018 with us.
“The E Myth Revisited” by Michael E. Gerber
“The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg
“The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip & Dan Heath
“The End of Average: How We Succeed in a World That Values Sameness” by Todd Rose
“The Speed of Trust: The One Thing that Changes Everything” by Stephen M.R. Covey
“Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business” by Jay Conrad Levinson
An older book that I always enjoyed, and reason is because I love to look at creative, unexpected ways to promote and market… especially when the budget is tight.
And as a Bonus we get one from a key member of the Remodelers Advantage Team!
Rose Grabowski, Remodelers Advantage, Baltimore, MD
“The Culture Code: The Secrets of Highly Successful Groups” by Daniel Coyle
Every group has a culture, sometimes good, sometimes not so good. Daniel Coyle digs deep into the small impactful elements of a group’s dynamic that create a good culture. It’s important for members of the group to be open, accepting, and attentive; but how exactly does this happen? This book investigates some of the most successful cultures and explains what they do to foster their culture. Well worth the read!
A huge Thank You to our Marketing Pros for these great recommendations. Awesome Job!
Disclosure: The links provided above are Amazon Affiliate links and that means, at no additional cost to you, Remodelers Advantage may receive a commission if you click through and make a purchase.