Mark Harari
Marketing Expert & Best-Selling Author
Mark Harari leverages over two decades of marketing expertise to propel remodeling businesses toward unprecedented success. His mastery in lead generation, copywriting, positioning, and brand management has revolutionized client attraction and retention, establishing new industry standards.
Beyond his practical prowess, Mark, the best-selling author of “Lobster on a Cheese Plate,” brings his unique humor from the page to the stage, captivating audiences with insights and entertainment.
His excellence in marketing is recognized by an array of prestigious awards, including Muse Creative, IAC, AVA Digital, and MarCom International, underscoring his impact and influence in the field.
Speaking Topics
- Branding & Positioning
- Marketing Strategy
- Content Marketing
- Lead Generation
- Hiring
- Technology / Cyber Security
Mark's Top Programs*
WHAT IT'S ABOUT
"Why should I choose you?" Every project won or lost can be traced back to how you answer this one simple question. To win the job, your prospect must believe that you are their best choice. The problem is that you can't just tell them why you are; they must discover it on their own. This session will show you how to position yourself as the prospect's best choice from the onset, giving you a distinct advantage over your competition—even if you're competing against companies 10 times your size. Packed with real-world examples, this interactive crash course on branding and strategic positioning will provide tools you can take home and immediately apply to your business.
WHAT YOU’LL LEARN
- Identify the motivations and attitudes of your ideal customer so that you can create laser-focused messaging that guarantees the sale.
- Learn how to create a strong point of difference that makes you stand out from the competition and dominate your market.
- Discover the secret to branding that helps people emotionally connect with your company in a way that leaves no doubt that your company is the obvious choice.
WHAT IT'S ABOUT
Join Mark and his roll of blue tape in a "blue tape walk-through" of attendee websites. In this interactive town-hall style session, you can ask questions, provide your own feedback, and even volunteer your website for a spotlight review.
While some have referred to this session as an “uproarious website roast,” all agree that, fun aside, you will gain a clear, useful understanding of marketing best practices that will help you generate strong qualified leads.
Whether you want to have your website reviewed or prefer to watch and learn, you are guaranteed to come away with actionable advice that you can apply immediately to your own website.
WHAT YOU’LL LEARN
- Learn the three mistakes every contractor website makes that's costing you sales and how to fix them.
- Learn what lead magnets are and how to use them to build a sales pipeline that closes consistently.
- Discover the two most underutilized pages on your website and how fixing them will increase your qualified leads 3X.
WHAT IT'S ABOUT
If you’ve got a blog and you’re actively posting on social media, then you’ve got the basics of content marketing down. But… imagine having a list of thousands of people who know you, trust you, and will one day need your services. This should be the goal of every successful remodeler.
Mark calls building this list of future clients, planting and growing your very own customers, and in this session, he will share some advanced content marketing tactics to accomplish just that.
WHAT YOU’LL LEARN
- Learn the difference between short-term and long-term content marketing strategies and how to use them
- Discover unique content marketing channels that will let you stand out from the competition.
- Learn how to use your content marketing strategy to carve out an unbeatable position in your market.
WHAT IT'S ABOUT
As a business owner with a tight marketing budget, maximizing every dollar is crucial. Your website can be your most powerful tool for generating qualified leads—if it’s built and optimized the right way. In this session, we’ll dive deep into practical, high-impact strategies that turn your website into a 24/7 lead-generation machine.
You'll learn not only what makes a website successful, but also how to communicate these strategies to your web designer and ensure your site is built to deliver results.
- Learn how purpose-built design is essential to success
- Identify the 5 types of websites, and discover which one is right for you.
- Uncover the proven strategies you can deploy to have your website deliver leads 24-7.
- Discover the most overlooked page on your website and how fixing it can unlock a major opportunity.
WHAT IT'S ABOUT
Every single touch with another human being is an opportunity for your company to shine. More importantly, it’s a chance to differentiate yourself from the competition. But there are a handful of situations where you can reap massive rewards, and you’re ignoring them.
In this session, Mark will share the three golden opportunities that you are missing out on right now, and how to start taking advantage immediately.
WHAT IT'S ABOUT
We’re experiencing a business environment where access to top talent is not only putting a strain on productivity, but also limiting growth. Your talent strategy directly impacts your business performance, yet most don’t give it the attention it deserves.
Indeed, the art of finding good talent has long mystified even the most progressive business leaders. But the stakes are too high to treat talent as an afterthought.
The good news? There are simple steps to transform your recruiting process from uncoordinated and desperate to systematic and competitive.
Join Mark Harari and Victoria Downing from Remodelers Advantage in a dynamic and engaging session that will revolutionize the way you approach talent acquisition and retention in today's competitive business landscape.
Discover the practical steps to transform your recruitment process into a well-orchestrated, competitive machine that consistently attracts and retains the top talent in your industry – even in the most cutthroat markets.
WHAT YOU’LL LEARN
- Learn about Talent Pipeline Development and how to create a proactive and consistent flow of qualified superstars for your business.
- Gain insight into a Streamlined Recruitment Process that will minimize time-to-hire while maximizing the quality of your hires.
- Discover the importance of your Employer Value Proposition and how to showcase your company as a desirable employer through effective branding and communication.
WHAT IT'S ABOUT
If you think you are too small to be a target, then think again.
In just the past year Mark has seen hundreds of thousands of dollars in losses and one company declare bankruptcy.
In this eye-opening session, Mark will share true stories of cybercrime that hit small businesses like yours and unveil the strategies that could have prevented them.
You'll learn how to safeguard your profits by implementing effective security measures and protecting against internal tech vulnerabilities.
Join us to discover why robust cybersecurity is not just a necessity but a critical component of your day-to-day operations in today's digital-first world.
Feeling overwhelmed by too many tools, platforms, and half-used subscriptions? You’re not alone. Most remodelers are stuck with a patchwork “Frankenstack” of tech that creates more chaos than clarity.
In this engaging, practical session, you’ll learn how to identify what’s helping, what’s hurting, and where your true gaps are — without naming specific products or getting buried in jargon.
You’ll leave with a clear framework to evaluate your current stack and make confident decisions that simplify, streamline, and actually support your business.
What You'll Learn
- Identify the 10 core functions you need to cover with your tech stack.
- A simple “Keep / Cut / Consider” system for evaluating your current tools.
- A tool you can take back to your team and use to make smart, strategic tech decisions.