Marketing is the grease that keeps the company wheel going. The better the marketing, the more leads. The more leads, the more sales. The more sales . . . well, you get the picture.
But marketing programs cost money.
In this week’s episode of PowerTips TV Victoria helps you find more money to do more marketing. It is the most overlooked resource available to remodelers: Cooperative Advertising.
Did you know that there are hundreds of thousands of co-op dollars, provided by manufactures and distributors, which are unclaimed each year simply because too few people ask for them? That’s crazy!
Find out what you have to do to receive some of this money. Start by asking your local reps about the programs they offer, then follow the rules and rake in the dough. Use these dollars to ramp up your marketing program and attract high quality clients who want what you sell.
Have you incorporated co-op marketing dollars into your budget? Please share your success stories in the comments below!