It’s that time of year — it’s time to put together your company’s marketing plan for next year. If you don’t know where to start or what your plan should include, Mark’s here to help. In this episode, Mark is on a one-man mission to get your strategic marketing plan into shape. First thing to
Smartphones, laptops, and tablets, have boosted efficiency and communication from the field to the office and back, but they also open your business up to cyberattacks. A recent survey reported by the Associated Press finds that small-to-medium-sized businesses — like many remodeling companies — are increasingly the targets of such attacks. Every organization is vulnerable,
We talk a lot about process improvement. How can we make our processes easier, better, faster and ultimately cheaper. And most of the remodeling companies I get to work with have given considerable thought to improving their processes. But once major changes are made, continuous improvement is much more about finding the small, incremental changes
Caring for our veterans should be a national priority when they come back home. The Specially Adapted Housing (SAH) program offers grants to service members and veterans who have certain severe service-connected disabilities. The grants assist with building, remodeling, or purchasing an adapted home, but the program needs remodelers and builders to make it work.
In a low-unemployment economy, recruiting and retaining the best talent is a continuous effort. You need a powerful competitive advantage — one that’s nearly impossible for anyone else to copy. It’s your company culture. In this episode, Steve Anderson tells Victoria and Mark why that is, and how you can develop a successful culture —
It’s easy to be successful in a great economy. You can get away with a lot of bad habits, lack of systems, and high overhead when jobs are large and margins high. But when the economy contracts, job sizes shrink, and margins erode, those bad habits can have a huge affect on the health of
It’s incredibly busy in the remodeling world at the moment — leads are pouring in, proposals are flying out, and jobs are being scheduled like crazy. We’re seeing businesses with 30 percent growth, year over year. Yet there’s a silent killer lurking beneath all the fevered growth: insufficient cash flow. In this episode, Mark’s flying
It’s a big step, and for many it’s an important milestone. Opening that showroom — with a retail presence, road visibility, product selections, impressive company signs, office space, and warehouse space can be the right strategy for a growing remodeling company. At the same time, the cost of acquisition, buildout, staffing, and maintenance can be
It’s time for another Unscripted Back-Up. It’s a chance to revisit some of our best and most informative episodes. They’re jam-packed with information you can use — so if you missed it the first time around, here’s your chance to catch up. Growing your remodeling company is filled with pitfalls and challenges that can prevent
A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy. In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark. Brian Gottlieb is the founder and