As we continue our book recommendation feature here on PowerTips, we’ve received some great tips from our staff and facilitators and in February we polled our Marketing Roundtables Groups. This month we wanted to see which books our Production professionals out there are reading and recommending to their peers… so we tapped into our Production
In episode 14, Victoria and Mark change gears and welcome a well-known author, professor and CEO, Peter DiGiammarino, to the show. Peter grew up in the Boston area and after attending University of Massachusetts and then MIT, he served in executive leadership roles for more than 30 years. Peter is an adjunct professor in the
Business partnerships are a foundation that so many of our R/A Roundtables Members have built their remodeling businesses on… Whether it’s a family or a group of professionals coming together to form a business, each has its own story along the way. In episode 13 we take a closer look at a scenario where one
A recent article I saw in the Money section of USA Today really hit on a few different aspects of growing your business.. but seemed to resonate with tips and advice I’ve heard at our Roundtables Meetings over the past several years. Here is an Infographic (PDF) to help break them down: Know what business
Building a business can be both a challenging and fulfilling adventure; Hard work, long hours, doing the little things behind the scenes to help grow the business, etc. Many remodelers out there have not only built strong and profitable businesses, they have done so with the help of family, often spanning multiple generations. Episode 12
Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out
If you are like most business owners, you don’t think about Employment Law until you’re faced with a complaint or potential lawsuit from a current or former employee. It’s inevitable… As you add employees and grow your company, the likelihood of facing a legal employment issue will increase as well. When it comes to hiring,
We all have questions that we get a lot. For example, as soon as someone finds out you’re a remodeler, they probably ask you if you have friend discounts or if HGTV is realistic. I’m going to address a question I get all. the. time. from remodelers. In fact if I’m honest, from PEOPLE all
If there is one take-away from more than 30 years of working with R/A members, it is this: Successful remodeling companies are constantly looking for ways to improve themselves and subsequently are able to achieve a higher net profit. In our 10th episode of PowerTips Unscripted, Victoria and Mark welcome back Doug Howard, Director of
Online reviews can be the “Lifeblood” of any remodeling company’s business and marketing strategy and in Episode 9, Victoria and Mark speak with Bryan Sebring a very successful remodeler who has mastered the art of collecting online reviews from his satisfied clients. Bryan is the Owner of Sebring Design Build in Naperville, IL and has
